Mastodawn

Disney+ continues its ‘A Lifetime of Great Stories’ campaign, celebrating its heritage of iconic storytelling

http://madtechmag.com/2026/05/07/disney-continues-its-a-lifetime-of-great-stories-campaign-celebrating-its-heritage-of-iconic-storytelling/

Disney+ continues its ‘A Lifetime of Great Stories’ campaign, celebrating its heritage of iconic storytelling

Disney+ has launched the next chapter of its ‘A Lifetime of Great Stories’ campaign with a cinematic new film created by VCCP.

The convergence of tech and brands

madtechmag 4d ago

The Sports Crisis That Never Made It to Tip-Off: Communications Lessons from MSG’s Surveillance Exposé

http://madtechmag.com/2026/05/06/the-sports-crisis-that-never-made-it-to-tip-off-communications-lessons-from-msgs-surveillance-expose/

The Sports Crisis That Never Made It to Tip-Off: Communications Lessons from MSG’s Surveillance Exposé

A Wired exposé into Madison Square Garden’s surveillance practices offers critical PR and brand management lessons for sports and venue leaders.

The convergence of tech and brands

madtechmag 6d ago

Travel as a Marketing Trigger: How Expedia Group’s Latest Study Redefines the Consumer Journey

http://madtechmag.com/2026/05/04/travel-as-a-marketing-trigger-how-expedia-groups-latest-study-redefines-the-consumer-journey/

Travel as a Marketing Trigger: How Expedia Group’s Latest Study Redefines the Consumer Journey

Travel is emerging as a powerful marketing trigger, with new research from Expedia Group showing how UK consumers spend before, during, and after trips. Discover how brands can activate high-intent…

The convergence of tech and brands

madtechmag Apr 30

Magnite Launches AI-Powered Tools to Streamline Media Buying and CTV Monetisation

http://madtechmag.com/2026/04/30/magnite-launches-ai-powered-tools-to-streamline-media-buying-and-ctv-monetisation/

Magnite Launches AI-Powered Tools to Streamline Media Buying and CTV Monetisation

Magnite has launched new AI-powered intelligent assistance and agentic execution capabilities designed to help media owners and buyers streamline programmatic workflows, optimise CTV monetisation a…

The convergence of tech and brands

madtechmag Apr 29

Müller FRijj encourages customers to lean into absurdity in latest campaign by VCCP Blue

http://madtechmag.com/2026/04/29/muller-frijj-encourages-consumers-to-feel-the-urjj-in-absurd-new-campaign/

Müller FRijj Encourages Consumers to ‘Feel the URjj’ in Absurd New Campaign

Müller FRijj has launched ‘Moos in Unexpected Places’, a playful new campaign by VCCP Blue using absurd humour, surreal imagery and disruptive creativity to bring its ‘Feel the URjj’ platform to li…

The convergence of tech and brands

madtechmag Apr 28

Fridge Raiders and Joint launch a new campaign with a simple four-word solution to any challenge life throws at you: “Chicken for the Road?”

http://madtechmag.com/2026/04/28/fridge-raiders-and-joint-launch-a-new-campaign-with-a-simple-four-word-solution-to-any-challenge-life-throws-at-you-chicken-for-the-road/

Fridge Raiders and Joint launch a new campaign with a simple four-word solution to any challenge life throws at you: “Chicken for the Road?”

Fridge Raiders launches Chicken for the Road, a new campaign by Joint using humour and everyday stamina moments to grow the brand in the expanding meat snacking category.

The convergence of tech and brands

madtechmag Apr 27

Moloco Appoints Dawn Ostroff to Board to Accelerate AI Advertising Growth

http://madtechmag.com/2026/04/27/moloco-appoints-dawn-ostroff-to-board-to-accelerate-ai-advertising-growth/

Moloco Appoints Dawn Ostroff to Board to Accelerate AI Advertising Growth

Moloco appoints media and technology leader Dawn Ostroff to its Board of Directors, strengthening leadership as the AI advertising company accelerates global growth.

The convergence of tech and brands

madtechmag Apr 24

Trust in Journalism Starts Inside the Newsroom

http://madtechmag.com/2026/04/24/trust-in-journalism-starts-inside-the-newsroom/

Trust in Journalism Starts Inside the Newsroom

Trust in journalism is not only an audience issue but an internal newsroom challenge, according to Tickaroo CEO Naomi Owusu, based on research with early-career journalists.

The convergence of tech and brands

madtechmag Apr 23

Uber Eats and Invyted Join Forces to Power Creator-Led Restaurant Growth

http://madtechmag.com/2026/04/16/uber-eats-and-invyted-join-forces-to-power-creator-led-restaurant-growth/

Uber Eats and Invyted Join Forces to Power Creator-Led Restaurant Growth

New partnership between Uber Eats and Invyted enables restaurants to run scalable, measurable influencer marketing campaigns and connect with relevant creators.

The convergence of tech and brands

madtechmag Apr 23

Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue

http://madtechmag.com/2026/04/20/muller-celebrates-unique-yogurt-eating-rituals-in-latest-campaign-by-vccp-blue/

Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue

The latest Müller Corner campaign by VCCP Blue celebrates quirky, personalised yogurt-eating rituals, highlighting individuality and enjoyment in everyday snacking.

The convergence of tech and brands