Only 31% of UK companies using AI have seen a positive ROI
The gap isn’t adoption, it’s strategy.
New research from Studio Graphene highlights why many AI projects still fail to deliver real value.
http://madtechmag.com/2026/03/19/only-31-of-uk-companies-using-ai-have-seen-a-positive-roi/
Sports isn’t just a viewing moment anymore, it’s a full multi screen experience.
New Teads research shows 57% of fans are second screening and nearly half are more open to new brands during games.
A big opportunity for advertisers who get it right.
http://madtechmag.com/2026/03/20/sports-marketing-boom-as-teads-reveals-multi-screen-ad-opportunity/
Another big move in adtech leadership.
Outra has appointed Kimberley Joyce as its first Head of Agency, tasking her with building a dedicated agency team and expanding partnerships around privacy first, household level data.
http://madtechmag.com/2026/03/16/outra-appoints-kimberley-joyce-as-its-first-head-of-agency/
Adform Appoints Former HR VP Dovilė Buinickaitė as Senior VP
Adform promotes Dovilė Buinickaitė to Senior Vice President, People and Culture, to lead global talent strategy, enhance leadership development, and foster a high-performance, data-driven organisational culture.
http://madtechmag.com/2026/03/13/adform-appoints-former-hr-vp-dovile-buinickaite-as-senior-vp/
If you want to go beyond the usual flowers and chocolates, this guide rounds up thoughtful gifts mum will actually use and love in 2026.
From clever gadgets to cosy outdoor gear and café-quality coffee machines, there is something for every kind of mum.
http://madtechmag.com/2026/03/12/best-mothers-day-gifts-2026-thoughtful-ideas-mum-will-actually-use/
Forget discounts. Storytelling is the real driver in live shopping.
New research from Dizplai reveals 47% of viewers buy based on a compelling product story – and satisfaction stays high long after the purchase.
Learn how brands can capture the persuadable majority and boost loyalty.
Dizplai’s new The Impulse Lab report reveals that live shopping viewers respond better to compelling product stories than discounts, boosting satisfaction, reducing churn, and unlocking long-term r…
International Women’s Day 2026: Women in adtech share why “Give to Gain” matters for the future of the industry
Industry leaders from Magnite, Uber Advertising, RTB House and more share their views on International Women’s Day 2026 and why the “Give to Gain” theme matters for women in adtech, AI and digital marketing.
http://madtechmag.com/2026/03/08/women-adtech-international-womens-day-2026-give-to-gain/
Industry leaders from Magnite, Uber Advertising, RTB House and more share their views on International Women’s Day 2026 and why the “Give to Gain” theme matters for women in adtech, AI and digital …
The best acts of generosity are often the smallest.
Cadbury’s latest ‘Made to Share’ campaign captures those everyday moments we rarely notice but always appreciate.
Cadbury’s award winning Made to Share campaign returns with a new OOH and print series celebrating everyday acts of generosity, reinforcing the brand’s message that kindness is found in life’s smal…
AI is shaping everything from our safety to our opportunities.
But what happens when women aren’t in the room designing it?
This International Women’s Day, experts warn the consequences of AI bias are already appearing.
Read more.
http://madtechmag.com/2026/03/06/why-ai-still-isnt-working-for-women/
35% of designers say the most important factor in service design is also the most ignored. Human emotion.
Designit’s latest research reveals why empathy could be the difference between friction and loyalty.
Read more below.
New global research from Designit reveals emotional states are the most overlooked factor in service design, exposing empathy gaps that weaken customer experience, trust, and long-term brand loyalt…
