madtechmagHalf of UK consumers want brands to take a stand on social issues—half don’t. Censuswide’s CMO Report shows activism remains a risky balancing act. #CMOReport #BrandActivism
UK CMOs Split Between AI Adoption and BRAND ACTIVISM, Censuswide Research Shows
Censuswide’s 2025 CMO Report reveals UK marketers adopting AI at scale while facing consumer scepticism, divided opinions on brand activism, and increasing pressure to balance growth with values.