Latest data shows California winery surpluses draining. What that means for the industry reset

California’s wine industry has entered 2026 facing a convergence of pressures that few would have …
#wine #Wine #agriculture #BW166 #california #DirecttoConsumer #grapes #JonMoramarco #napacounty #SonomaCounty #TurrentineBrokerage #vineyards #Vinoshipper #winebusiness
https://www.diningandcooking.com/2482255/latest-data-shows-california-winery-surpluses-draining-what-that-means-for-the-industry-reset/

Latest data shows California winery surpluses draining. What that means for the industry reset

California’s wine industry has entered 2026 facing a convergence of pressur…
#dining #cooking #diet #food #Wine #agriculture #BW166 #california #DirecttoConsumer #grapes #JonMoramarco #napacounty #SonomaCounty #TurrentineBrokerage #vineyards #Vinoshipper #winebusiness
https://www.diningandcooking.com/2482255/latest-data-shows-california-winery-surpluses-draining-what-that-means-for-the-industry-reset/

This piece by Jon Moramarco of #BW166 is a great counterpoint to all the doom-and-gloom pieces on wine's future spurred by the recent #SiliconValleyBank report that suggested that #Millennials and #GenZ weren't adopting wine as fast as #Boomers were aging out of prime wine-buying age. But... accounting for demographics shows a much more optimistic story, with every age band increasing their DTC purchases. https://www.bw166.com/2023/02/05/wine-the-glass-is-half-full/

#Wine #WineBusiness