Meta rewrites click attribution rules, finally aligning with Google Analytics: Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics. https://ppc.land/meta-rewrites-click-attribution-rules-finally-aligning-with-google-analytics/ #Meta #GoogleAnalytics #DigitalMarketing #ClickThroughRate #AttributionModel

ICYMI: Last-touch returns amid new Google features: Understanding the complexities of attribution methods as Google introduces platform-comparable columns. https://ppc.land/last-touch-returns-amid-new-google-features/ #GoogleFeatures #LastTouchAttribution #DigitalMarketing #AttributionModel #PPCMarketing

The attribution illusion: Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized. https://ppc.land/the-attribution-illusion/ #Marketing #AttributionModel #DigitalMarketing #MarketingStrategy #DataDriven