ICYMI: Last-touch returns amid new Google features: Understanding the complexities of attribution methods as Google introduces platform-comparable columns. https://ppc.land/last-touch-returns-amid-new-google-features/ #GoogleFeatures #LastTouchAttribution #DigitalMarketing #AttributionModel #PPCMarketing
Google Search can now wait on customer service hold for you... https://www.seroundtable.com/google-search-wait-on-hold-36911.html via @MishaalRahman @glenngabe

