GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure: GA4 Measurement Protocol enters maintenance mode in June 2026 while Criteo cuts ChatGPT ad entry minimums to $10K and Microsoft splits Bing campaign UTM tags. https://ppc.land/ga4-maintenance-mode-and-criteo-chatgpt-cuts-reshape-ad-infrastructure/ #GA4 #Criteo #ChatGPT #AdInfrastructure #DigitalMarketing

This week: Tech giants post record quarters as Amazon reshapes ad infrastructure: Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested. https://ppc.land/this-week-tech-giants-post-record-quarters-as-amazon-reshapes-ad-infrastructure/ #TechNews #BigTech #Amazon #EarningsReport #AdInfrastructure

OpenAI builds in-house ad infrastructure for ChatGPT growth: OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems. https://ppc.land/openai-builds-in-house-ad-infrastructure-for-chatgpt-growth/ #OpenAI #ChatGPT #MarketingTechnology #AdInfrastructure #CampaignManagement