Activists are using the action to demand more robust policies from governments to regulate the advertising of environmentally harmful products and prevent misleading green claims from big polluters.
The Europe-wide action comes at a time of growing international momentum behind the idea of introducing tobacco-style advertising bans on climate-wrecking products, such as fossil fuels and SUVs.
Brandalism took control of 400 advertising billboards and bus stops in Belgium, France, Germany and England this weekend as the European Motor Show in Brussels opened its doors on its 100th anniversary.
In 2022, Toyota was ranked the 10th worst company in the world by InfluenceMap for its anti-climate lobbying (the worst ranking of any car manufacturer), while BMW ranked 16th overall (the second worst automotive brand).
"Climate activists have filled billboards sites in Bristol, U.K.with artworks highlighting how car firms fuel the climate crisis and the role of the advertising industry in covering it up.
Activists have pasted over billboards with pieces shaming the effects of cars on the planet.
They now display spoof adverts for two of the world’s largest carmakers, Toyota and BMW, which activists claim use “misleading adverts and aggressive lobbying”
1/ Here's a quick introduction: nice to meet you! I'm Matthew Christopher, creator of the Abandoned America website, book series, podcast, and ice cream flavor (sold poorly, discontinued). I photograph abandoned spaces and write about their stories - I'm interested in actual #history, not ghost stories. Here are my links if you're interested in more of my work:
Website: https://www.abandonedamerica.us/
Podcast: https://anchor.fm/abandonedamerica
The abandoned Bethlehem Steel mill in Bethlehem, PA
Gallery: https://www.abandonedamerica.us/bethlehem-steel
For anyone wanting a real challenge this coming season check out the White Rose Classic
https://whiteroseclassic.org.uk/
It's an awesome route going through some of the nicest parts of the dales with some of the toughest hills
(there are medium and short routes as well)
I did it a couple of years ago and am lucky to live in the area
Can you consider boosing this as well, thanks
#CyclingTwitter #cycling #strava #retirement #zwift #rouvy #BikeTooter
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