Top Stories | Coles found to have misled consumers with their 'Down Down' sales pricing

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The Federal Court ruled that Coles deliberately misled consumers with its “Down Down” in‑store promotions, finding 13 of 14 examined discount tickets to be deceptive because the “was” prices shown were not offered for a reasonable period, resulting in non‑genuine discounts; the case, brought by the ACCC, mirrors a similar legal challenge against Woolworths over “prices dropped” promotions, with both retailers accused of briefly raising prices before marketing them as lower, while Coles argued some price rises were due to inflationary supplier costs—though the judge noted that the discounts were presented in a misleading manner, opening the way for significant penalties against the $28 billion supermarket chain.

Read more: https://www.sbs.com.au/news/article/coles-found-to-have-misled-consumers-with-their-down-down-sales-pricing/d1xqu90h6

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