Recently got to drop some of my thoughts and ideas on AI search, and why Trust and Authenticity could be more important than hacking visibility - the future of SEO is bright for marketers who know how to connect dots across content and human factors... give it a listen ask any questions, would love to follow up on them.
https://edgeofthewebradio.com/seo-podcast/ai-authenticity-seo-wil-reynolds/
We did a small quick experiment to optimize our branded queries in AI and we started getting results in 36 hours.
We also did a much bigger test with a lot of time invested that did nothing...
Sometimes simple and basic wins... for now.
https://www.seerinteractive.com/insights/ai-optimization-test-footers-are-back-like-2003
There is a TON to unpack in this study from Datos, I'll get into more of it later, but if you are in e-commerce check these categories to see which categories get the most "play" in Amazon.
I was surprised to see Facebook showing up as such a high referral, any ideas why?
Also as a publisher, if you block ChatGPT you are likely missing out on a good chunk of traffic.
Generative AI, once a curious and somewhat intimidating new technology, has now become an everyday staple for many people. In the rapidly evolving landscape of artificial intelligence, ChatGPT has emerged as a groundbreaking force, reshaping how we interact with technology. Since its launch in November 2022, this AI-powered chatbot has experienced unprecedented growth, captivating users […]
NEW: https://sparktoro.com/blog/the-best-damn-food-drink-gift-guide-on-the-internet-2023/
It's that time of year again! @amandanat, @seattlefoodgeek, @AndrewBohrer, @everywhereist, and I are back with the 4th annual edition of the Best Damn Food & Drink Gift Guide on the Web.
Come for the great gifts, stay for the zany commentary. Even grinches will enjoy (but probably not fans of Applebees or Mountain Dew).
NEW: https://sparktoro.com/blog/why-digital-marketing-agencies-have-it-tough-in-2023-5-minute-whiteboard/
Digital agencies had a rough 2023. More firms closed, did layoffs, and reported lower-than-previous-year growth this year than any I can remember since 2008/9. In this week's 5 Minute Whiteboard, I go into the macro factors impacting this sector, and what's helped a few folks who've continued to grow/stay stable do so.
NEW in SparkToro: https://sparktoro.com/blog/new-custom-search-custom-audiences-offer-incredible-new-ways-to-use-sparktoro/
We've just launched Custom Audiences (lets you email us a list of social URLs or emails to analyze) and Custom Search (lets you apply multiple parameters to search for exactly the audience you want). Both are pretty cool; details in the post 🤩
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2. Shopify translate and adapt app:
“Use a side-by-side editor to add, edit, and review translated content, and automatically translate up to two languages completely free.”
More: https://lnkd.in/evSMA5SP
All of the event announcements: https://lnkd.in/emsRANVQ
Old model: Every platform is a "social network."
New model: Many kinds of networks, some overlap in 2+ categories, and while they all compete for attention, they should rarely be lumped together.
Social networks - Facebook, Twitter, Mastodon, LinkedIn
Chat networks - Whatsapp, Telegram, Signal
Content networks - YouTube, Reddit, Pinterest, Google Discover, Quora, Medium
Entertainment networks - TikTok, Instagram, Snapchat
I'd love to see media & stats analyses take this approach.
Wil Reynolds
Sarah Perez 💙
dannysullivan
Rand Fishkin
Aleyda Solis