Old model: Every platform is a "social network."

New model: Many kinds of networks, some overlap in 2+ categories, and while they all compete for attention, they should rarely be lumped together.

Social networks - Facebook, Twitter, Mastodon, LinkedIn

Chat networks - Whatsapp, Telegram, Signal

Content networks - YouTube, Reddit, Pinterest, Google Discover, Quora, Medium

Entertainment networks - TikTok, Instagram, Snapchat

I'd love to see media & stats analyses take this approach.