| website | https://www.christopheryee.org |
#Science - The Endless Frontier https://www.nsf.gov/about/history/EndlessFrontier_w.pdf
"Many of the most important discoveries have come as a result of experiments undertaken with very different purposes in mind." -Vannevar Bush
Rogue One is the only good SW movie to come out from Disney.
Travel life hack: use Instagram maps to find hidden spots that locals love for food, hanging out, meeting new people, sightseeing, etc.
Filter on establishments with more than 10K posts to really sus out the novel experiences which you won't find in a #google search or popular travel website
Google #sem Ads: digging deeper into target ROAS bidding: https://www.christopheryee.org/blog/google-ads-digging-deeper-into-target-roas-bidding/
"#Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform. This technology uses machine learning to optimize max #CPC at auction time by predicting future conversion rate and value based on historical data...
...This sounds great but with all things digital marketing we should always test new ideas before accepting it as gospel – Google is no exception."
This piece originally appeared in FT Optimize on June 7th, 2019. Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform. This technology uses machine learning to optimize max CPC at auction time by predicting future conversion rate and value based on historical data. The purpose is to relinquish bidding activities to Google so advertiser’s can divert their attention to other details of account management.
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