Chris YeeGoogle #sem Ads: digging deeper into target ROAS bidding: https://www.christopheryee.org/blog/google-ads-digging-deeper-into-target-roas-bidding/
"#Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform. This technology uses machine learning to optimize max #CPC at auction time by predicting future conversion rate and value based on historical data...
...This sounds great but with all things digital marketing we should always test new ideas before accepting it as gospel – Google is no exception."
Google Ads: digging deeper into target ROAS bidding
This piece originally appeared in FT Optimize on June 7th, 2019. Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform. This technology uses machine learning to optimize max CPC at auction time by predicting future conversion rate and value based on historical data. The purpose is to relinquish bidding activities to Google so advertiser’s can divert their attention to other details of account management.