Darren Shaw 

373 Followers
189 Following
66 Posts
Founder of Whitespark. Obsessed with local
search.
Came across this little guy on our way up to the ski hill

I recorded a new video today and said “I’m super excited!” at least 4 times.

I have a problem.

I need a support group for super excited people.

Mastodon is starting to feel like an inevitable thing, as my timeline starts to feature qualities of the best era of Twitter—like diversity, authenticity, relevance and wit—but with even higher levels of humanity, intellect and earnestness due to the selective population. I’m so glad to see this happening, and have hope we will do great things here.

Local SEO Tip: For businesses that offer different services in different seasons, change your GBP's primary category seasonally.

Take advantage of the #1 GBP local ranking factor like in the example below.

What other seasonal businesses would this apply to?

#seo #localseo

Hello to all my Twitter friends! Welcome. It’s better here.
Some Local SEOs think that citations don't matter anymore. I disagree. Here is some compelling data on the benefits of citations, along with my thoughts on citation consistency: https://youtu.be/zuL_F9Iy9Dk
#seo #localseo
Why Citations are STILL Valuable for Local SEO in 2023

YouTube

Don't trust the local SEO advice that ChatGPT gives you.

#3 👀👀👀

#localseo #seo

Local spam fighting win!

Back on October 17th I used 'Suggest an Edit' on this business to take out the city name. They dropped out of the rankings.

As of today, the edit is still in place.

Sometimes your edits will stick. Don't give up on spam fighting.

#localseo #seo

With an increase in AI-generated content, it's no wonder Google is focusing on EAT.

AI writing tools can't write original content. They can only feed you what's already been written because that's what their models are trained on.

Original thought will continue to win in #SEO.

LOL. Does your law firm provide Traumatic Brain Injuries? Here are some fun search results surfaced by Sydney Mackay at Whitespark.
Make sure to double check your services and rewrite them so they display properly in the results.
#seo #LocalSEO #localbusiness