With an increase in AI-generated content, it's no wonder Google is focusing on EAT.
AI writing tools can't write original content. They can only feed you what's already been written because that's what their models are trained on.
Original thought will continue to win in #SEO.
@darrenshaw I think any one that’s using AI content raw or minimally edited won’t see the SEO dividends they’re hoping for unless they’re creating content for a non-competitive space.
But crappy AI generated content that has crappy human competition? It might win.
@garrettsussman @darrenshaw Yes. This is the nuance that few seem to grasp.
Much of the AI content is trained on a high quality corpus. So it may actually outperform poorly written human content.
The sad truth is many now say 'write for humans not bots.' But that often leads to less concise writing that underperforms.
Don't get me wrong, I like human over AI. But the difference might not be as huge as we'd like.
@darrenshaw reminds me of the concept of "information gain", where search algo considers difference of perspective & new information as value adds.
Great read on it: https://www.animalz.co/blog/information-gain/
Darren Shaw 
Garrett Sussman 
AJ Kohn
Oleg Korneitchouk