Do you need conversion tracking to run Google Ads? Technically no. But it's crucial for your success and to make the most of your ad spend.

📈 Measure performance
🎯 Optimize for better results
💰 Budget wisely
🧪 Test ad variations
💲 Calculate ROI
🚫 Eliminate irrelevant traffic

Don't miss out on maximising your ad campaign's potential! Set up conversion tracking for success. 💪

#GoogleAds #smallbusiness #revenuegrowth #ROAS #PPC #payperclick #smallbusinessgrowth #googleadwords

How much ad spend do you need to get started with Google Ads? We get this question a lot.

There is no minimum threshold to get started with Google Ads - you could start with a penny if you wanted.

Realistically though, you need to invest enough to generate sufficient clicks to convert and see sales and leads.

We recommend starting with £20 per day, which is around £608 per month.

#GoogleAds #smallbusiness #smallukbusiness #revenuegrowth

Google's CPCs are rising, affecting all businesses. Combat this with 3 tips:

1️⃣ PMax Negatives: Add account-level negatives to cut PMax waste. Do it daily.

2️⃣ Location Insight: Use the forecast tool or location reports to spot & exclude costly areas.

3️⃣ Expand Non-Brand: Branded keywords are becoming pricier. Diversify by including plenty of non-brand keywords too.

Stay ahead of the game and keep those ad costs in check! 💡 #GoogleAds #smallbusiness #smallukbusiness #revenuegrowth