Google's CPCs are rising, affecting all businesses. Combat this with 3 tips:

1️⃣ PMax Negatives: Add account-level negatives to cut PMax waste. Do it daily.

2️⃣ Location Insight: Use the forecast tool or location reports to spot & exclude costly areas.

3️⃣ Expand Non-Brand: Branded keywords are becoming pricier. Diversify by including plenty of non-brand keywords too.

Stay ahead of the game and keep those ad costs in check! 💡 #GoogleAds #smallbusiness #smallukbusiness #revenuegrowth