How much ad spend do you need to get started with Google Ads? We get this question a lot.
There is no minimum threshold to get started with Google Ads - you could start with a penny if you wanted.
Realistically though, you need to invest enough to generate sufficient clicks to convert and see sales and leads.
We recommend starting with £20 per day, which is around £608 per month.
Google's CPCs are rising, affecting all businesses. Combat this with 3 tips:
1️⃣ PMax Negatives: Add account-level negatives to cut PMax waste. Do it daily.
2️⃣ Location Insight: Use the forecast tool or location reports to spot & exclude costly areas.
3️⃣ Expand Non-Brand: Branded keywords are becoming pricier. Diversify by including plenty of non-brand keywords too.
Stay ahead of the game and keep those ad costs in check! 💡 #GoogleAds #smallbusiness #smallukbusiness #revenuegrowth
Beanpole Digital