I wrote this Nonprofit Quarterly article for fellow nonprofit social media/digital staff who are trying to explain to their higher-ups, non-digital staff or board the state of social media platforms and why our strategies require different thinking beyond the usual focus on campaigns and need more focus on safety, accessibility, and inclusion:
https://nonprofitquarterly.org/why-nonprofits-need-a-values-based-social-media-strategy/
Nonprofits have the opportunity for a social-media strategy “do-over” by interrogating how legacy social media platforms and their harmful content policies impact nonprofit communications, organizing, and fundraising to prioritize equity and safety when moving to new platforms—or choosing to stay on existing ones.
They say the way to test whether you have rats in your roof or possums is to place an apple there. If you find it chewed, it’s rats, if it’s taken, it’s a possum.
But I’m afraid that when I check back, the apple will have been carved by talons into a leering jack-o'-lantern.
Just a reminder,
If you ever see someone stealing baby formula or diapers...
No you didn't.