Diogo A. Da silva

@DaSilvaSurfer
23 Followers
42 Following
54 Posts
With a degree in marketing management and over 10 years in Digital Marketing, I'm a technical marketer for sustainable and impactful companies like Greenpeace and UNICEF.
I focus in four digital marketing areas: SEO, SEA, CRO and Web Analytics and I'm currently a digital marketing professor in several schools (FLAG, ETIC and Politécnico de Leiria).
I'm also an environmental volunteer at ZERO and the UN Environmental program.
https://www.diogo.in/en/
Diogo A. Da silvaOct 9, 2023
Barry SchwartzOct 6, 2023

Google keyword planner stops individual & ad group keyword forecasting https://www.seroundtable.com/google-keyword-planner-forecasting-individual-ad-groups-36168.html

#google #googleads #keywords #googlekeywordplannertool #search #ppc #seo

Diogo A. Da silvaOct 9, 2023
Barry SchwartzOct 6, 2023
SEO video recap covering the Google October spam update, the unconfirmed October 1st update, Assistant with Bard, deleting queries, obituary spam, Bing, ads and so much more https://www.youtube.com/watch?v=KByEsPXCPE0
Diogo A. Da silvaOct 9, 2023
Glenn GabeOct 7, 2023

SGE continues to evolve. I'm now seeing what I'm calling "SGE lite" in the SERPs. SGE doesn't trigger a large block by default anymore... it's now much smaller with a large "Show more" button.

Again, IMO SGE will not roll out unless it's revenue-neutral or positive... There is no way they are going to lose billions of dollars in ad revenue by adding SGE (esp. since Bing Chat has yielded NO increase in market share at all). Stay tuned:

#google #seo #sge #ai

Show threadDiogo A. Da silvaSep 19, 2023
@ianlurie did it for 100 episodes and I feel it didn't bring any value added (neither for Serps or users).
Diogo A. Da silvaSep 19, 2023
Barry SchwartzSep 15, 2023

New Google Merchant Center checkout link template attribute to add quick checkout buttons from Google Search https://www.seroundtable.com/google-merchant-center-checkout_link_template-attribute-36009.html

#google #googlemerchantcenter #products #ecommerce #search #seo

Show threadDiogo A. Da silvaSep 6, 2023
@SimoAhava thanks for sharing it here. I'm trying to stay out of Twitter and I'm always afraid I miss something important (and this is important). Thank you
Diogo A. Da silvaSep 6, 2023
Simo AhavaSep 5, 2023

There's a new article on the Simmer blog!

This time we'll walk through the steps required to migrate an existing server-side #GoogleTagManager deployment from one cloud service to another with zero/minimal downtime.

Luckily it's quite easy to do and might not even require DNS updates!

Check out the article here:

https://www.teamsimmer.com/2023/09/04/how-do-i-migrate-my-server-side-gtm-setup-from-one-cloud-service-to-another/

How Do I Migrate My Server-side GTM Setup From One Cloud Service To Another? - Simmer

How to migrate from one cloud service to another without changing the domain name mapped to the server-side tagging endpoint.

Simmer
Show threadDiogo A. Da silvaSep 5, 2023
@rustybrick 😱
Show threadDiogo A. Da silvaSep 4, 2023
@rustybrick 
Diogo A. Da silvaMay 28, 2023
AJ KohnMay 18, 2023

SEO and Generative AI Roundtable Discussion

I had the pleasure of sitting down with Jon Cooper, @cyrusshepard and Marie Haynes to discuss the changing SEO landscape with the advent of Generative AI content and search results.

Lots of interesting topics and points of view. If it's one thing about search, it's never boring.

https://jonrcooper.com/blog/seo-generative-ai-roundtable-discussion/

#SEO #AI #LLM #SGE

SEO & Generative AI: Roundtable Discussion - Jon R. Cooper

After Google’s May 10th announcement of new generative AI functionalities coming soon to search, I wanted to host a discussion (recorded on May 16th) with a few of the SEO and digital marketing industry’s brightest and most respected visionaries to talk about what this new future may look like and what it could mean for […]

Jon R. Cooper