⚠️ Keywords Studios: out of more than 500 AI tools tested, only about 6 proved genuinely useful in real game production, the rest are flashy demos and mostly useless in practice.
Transformation lead Jon Gibson points out the industry oddity: roughly 90% of teams already USE AI, yet 52% feel negative about it because companies fail to explain why they're adopting these tools. Gibson's rule: identify problems first, then pick...
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