Did you know that Google has a version of Search called FastSearch which is used to ground responses from Gemini? Or that there is a Gemini version called MAGIT which is used to fine-tune the text used in AI Overviews?
https://www.mariehaynes.com/google-doj-trial-on-ai/
@mariehaynes (oops I can't tag you!)
There are only two networks that haven't grown with this demographic (18-24) in the last decade:
If not search, then what?
If not ads, then what?
If not social, then what?
If not the media, then what?
Word. Of. Mouth.
NEW on the @SparkToro blog: @asiaorangio gives a masterclass on how to tap into the most powerful source of influence https://sparktoro.com/blog/the-power-of-word-of-mouth-how-to-find-what-influences-your-customers/
3 Common IA Mistakes Due to Low Information Scent
"Vague call-to-action verbs, unnecessary parallel language, and conversational tone of voice used in links and navigation labels are confusing. Use labels with strong information scent instead."
UX folks aren't keen when an SEO brings up these types of topics. But the reality is far too many sites get this wrong and it can really hurt task completion and satisfaction.
Jyoti Mishra
Rand Fishkin
AJ Kohn