ICYMI: VAB updates its addressable TV guide with 2026 data that most marketers miss: VAB's 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year. https://ppc.land/vab-updates-its-addressable-tv-guide-with-2026-data-that-most-marketers-miss/ #AddressableTV #MarketingTrends #Advertising #PayTV #DigitalAdvertising