@tante that's the difficulty. Understanding and communicating that the known commercial applications were made with harmful intent entering the picture pretty early, and that efforts to dismantle them and offer non-harmful and actually useful alternatives should sound different than "[commercial app], but good".
Most consumers don't want lectures. Most consumers don't want to learn how and why mastodon is not a "replacement" for Twitter, or why pixelfed is not just "instagram, but without the shit".
Most consumers just want tools and services to "just work" for them, with zero worries and a clean conscience.
Anyone even having this conversation is already a special interest group, and sure, I can try and push the boundaries and help open minds, and I do so whenever I feel it's worth trying, but it won't make nearly as much of a difference as providing something that "just works".