FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60%: Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now. https://ppc.land/truthset-connects-validated-audiences-to-uid2-to-cut-ad-waste-by-60/ #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions
