Cookies are dying, and the tracking industry is scrambling to replace them. Google has proposed Federated Learning of Cohorts (FLoC), TURTLEDOVE, and other bird-themed tech that would have browsers do some of the behavioral profiling that third-party trackers do today. But a coalition of...
Why are tech/ad companies claiming cookies are dying?
As far as I know, all the "alternative" tracking technologies, including #FLoC and #UID2 are also personally identifiable information under #GDPR and require consent to process and collect.
And a reminder — cookies are not just for #tracking...
Can we just restart the web and try again?
Timo J
jpmellojr
Simounet
Artha