PPC LandICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance
Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #AudienceData #Publishers #UID2
jpmellojrRoku has taken a bold step toward the future of online advertising by announcing it will adopt a technology called Unified ID 2.0 (UID2) across its premium streaming inventory. #Roku #UID2 #AdTech #DigitalAdvertising #StreamingTV #CookieAlternative https://tinyurl.com/ys2mv6vd
SimounetAfter Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere // #tracking #privacy #ads #UID2 #FloC https://www.eff.org/deeplinks/2021/04/after-cookies-ad-tech-wants-use-your-email-track-you-everywhere
After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere
Cookies are dying, and the tracking industry is scrambling to replace them. Google has proposed Federated Learning of Cohorts (FLoC), TURTLEDOVE, and other bird-themed tech that would have browsers do some of the behavioral profiling that third-party trackers do today. But a coalition of...
ArthaWhy are tech/ad companies claiming cookies are dying?
As far as I know, all the "alternative" tracking technologies, including #FLoC and #UID2 are also personally identifiable information under #GDPR and require consent to process and collect.
And a reminder — cookies are not just for #tracking...
Can we just restart the web and try again?