Re: LB:
What appears as critique – yearning for smaller, weirder, more human spaces – often functions as brand repair. Netstalgia becomes a strategy: it restores trust without redistributing power, softens anger without changing infrastructures and reframes structural problems as matters of vibe, design or community feeling.
"Am I working on change, or am I working on brand repair?" is an important question to ask oneself regularly, it seems to me. It's especially relevant for the tech sector, open source, and computer science.

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