It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

You might get more reporters that way, but you won’t like them.

And I mean, is that really want you want? Or is it just what you’re used to?

I think if we’re honest with ourselves, the “service” most reporters provide on social media is entirely self-serving. A one-way firehose of signal boosting and self promotion.

“Look at me! I wrote this story. Click on it!”
And then you ask them a question, or have a correction, and nobody reads it, because Wired doesn’t care about building a community, just reaching a consumer. It’s fire and forget.

We already have a tool for that, it’s RSS. What value does reposting a link here provide?

@Haste I wasn't on Twitter before its downfall, but from what I've heard I got the impression that microblogging was a two-way street with journalists, scientists and 'common' folk.

It probably was more like you are suggesting though. But it does make me wonder if early Twitter really was less self-serving in a way.

@odd I’m not sure. I wasn’t on Twitter in the early days. By the time I got there it already sucked. lol

I did get to experience invite-only Bluesky, but I can’t really comment on it from a reporting standpoint because I only used it to shitpost. Which was very community oriented, but totally devoid of professional value.

Mastodon really is the only place I’ve had any interest in my work and I just assume that’s cause I’m pals with folks that live in Seattle here.

@Haste @odd when twitter was smaller, two way conversation was indeed more common, there was
more a vibe of experimentation and play- and the rules were a bit different than how it is now:

no pictures, no replies, no retweets, no search, and history only could go back about 100 posts.

as soon as retweets, replies and search got added, the vibe got less fun because retweets let dumb throwaway remarks go “viral”, blind replies turned virality into pile ons, and search enabled kiwifarms style analysis of targets

@Haste @odd there’s a nuance there. Mentions came before replies; and there’s the subtle difference that a mention didn’t create a thread. there was no reply threads for a long time so “replies” were implied by time. so if someone was experiencing a pile on the only way to know is to go to the “mentions” tab on their profile.
(a thing that used to be possible)
@bri7 @Haste @odd interesting! That sounds kinda fun actually: having to actually do a bit of digging to come upon a hidden public conversation instead of having it done for you

@bri7 @odd I bet the internet itself is also kind of different than back then. I don’t have a base for comparison with twitter but I encountered this recently going back to play WoW.

It’s like.. the sewage we’ve all been wading in has made people more cautious and cynical. So it’s kind of just harder to talk to strangers than it used to be online?

At least, it’s hard to imagine using the internet in some of the ways that used to feel normal.

@Haste @bri7 @odd exactly. Britain's Communications Ministry (Ofcom) recently noticed that folk were using social media less. and moving to private messenger services.

A lot (especially younger women) have had way too many bad experiences to go around "talking to strangers", and I don't think they are going to be flocking to Fedi either - the damage has already been done.

@Haste Could be. I'm pretty nostalgic for the time when search was Webcrawler and Altavista. Don't know if the early internet was as trustworthy as I'd give it credit for now, but at least there were less financial incentives to lie to users.

Now I don't really have the energy to retake the net. I read about the small web and it sounds a lot of fun, but somehow I can't really get the hang of it.

@bri7

@Haste It is different. It was more fun 2 decades ago. The Internet wasn’t controlled by grifters running scams.

I was talking with a friend about the dead Internet theory, and how it relates to online services, and everything really. Something starts cool, gets popular, reaches the mainstream then dies due to it being overrun by desperate crabs trying to make a dollar in this capitalist hellscape to escape the bucket.

This time, most of the Web is on the backside of the bell curve rather than a single service.

@bri7 @odd

@rmq True. And it stresses me out.

Often I feel like we really need to find our physical communities quickly because the promise of connecting through the internet is not going to last.

An awfully apocalyptic thought, I'm sure.

@Haste @bri7

@rmq Though, I was online a bit back in the message board days. There were trolls of various kinds even there. Remember 1 person who, if disagreed with in the least, did a deep dive to find anything on line they could blacken the other person's rep with. The biggest thing I learned, and still learn over and over again, is not to feed the trolls. A problem is a lot of folk who are trolls are now glorified, rather than starved out?

@Haste @bri7 @odd

Because there is no way to _know_ who anyone actually *is* in an online enviro now. The only way to be sure who anyone is, online, is to know them irl. Voice, video, images, identity- it can all be easily faked now. The world of posting up yr pic in a gaming or a hobby forum (what's left of them) and making close LD friends is pretty over. Sharing your voice, image and personal life now is just setting yourself up as a target for fraud. Sux, but that is the internet today.

@kitkat_blue @Haste @bri7 @odd

I remember thinking this as I chose my "Forever Handle" for Geocities around 1995. It took me until 2007 apparently to buy mycotropic.com but I've been mycotropic since /area51. What I thought was "this internet thing is awesome but people are going to be assholes to each other forever if it's always anonymous. My thinking was to always use one name and only tell people I wanted who mycotropic is IRL.

Anonymity is what killed Twitter for me amongst other things including doxxing but these days that anonymity is a minor protection given we decided to let fascism run the US.

Fascinating to have watched this develop over time though!

@mycotropic @Haste @bri7 @odd

I'm a "once bitten, twice shy" person when it comes to anonymity on the internet. But ofc, you do you.

I'm just here to share thoughts about things i support and oppose. Anonymity may interfere with my "reach" but i'm more than willing to live with that.

@mycotropic

Incidentally, your domain, mycotropic.com comes up as a "suspicious page" with an unmatched security cert. But mycotropic.org does not (if that is also yours idk) Don't know if you care, but you are probably losing visitors because of that.

@bri7 @Haste @odd I avoided social media for a long time. I had bad experiences... elsewhere on an earlier social media. *whistles innocently* So I ended up following anyone I could and... this resulted in other troubles...
@Dianora @Haste @odd i remember you from early twitter, you were one of my moots
@bri7 @Haste @odd Ah! Twitter hashtags weren't a thing when I finally arrived. The only way to meet people was to join lots of accounts. I much prefer the hashtags as I won't end up people who later turn out to be ... not so nice.
@Haste @odd I had an invite to the Bluesky thing but I remembered how much Fecesbook and Twittler sucked so I declined. I imagined I would get inappropriate ads eventually as I did on Twittler. On commercial social media, we are not the customer, we are the product.
@odd @Haste it never was a two way anything. It was just a bunch of wanna be celebrities trying to pull an emotional vampire routine 140 characters at a time.
@odd in my experience: Basically after trying to interact with various journalists on Twitter, you'd know which ones were there to actually participate in a public discussions, which ones would only reply to their "mutuals" while scoffing at everyone else, and which ones only posted to self-promote and didnt engage at all. @Haste

RE: https://hachyderm.io/@dalias/116358958213462520

@odd @Haste Early and even late Twitter was so much better from what "journalists" do on "social media" now.

@odd @Haste There's definitely situations like that here now. Really nice, respectful fruitful discussions.

@odd @Haste

Old journalist here. Early Twitter was really good for getting those two-way exchanges that made your reporting stronger. But that didn't last, and being in those spaces became increasingly caustic. I quit FB in 2018 and Twitter in 2021.

But even in the beginning of for-profit social media, you could feel the shift as a journalist--we were unpaid workers for all those walled gardens.

But the problem is, loads of people get their "news" on social media. Journalism is community work, and really good, independent journalism is part of the resistance. But when your community is there looking for news on the for-profit socials, it's a huge problem. Mastodon is one of the few places where people have a little more understanding of this framework and have taken some affirmative steps toward fixing it.

Perhaps it needs to be said: very few people get into journalism because it pays well. I was never paid very much. Most of us believe in the importance of this community work.

Thousands of journalists have been laid off in the past two decades. No one came to help us. But no one working in the business was surprised. The old business model doesn't work anymore. Those remaining know that. Chasing clicks is just the last few drowning men grasping at straws.

@Haste I'm imagining a whole lot of reasons why you could expect better turnaround from social media posts, even if you treat it just like a feed and never reply to anything. Primarily engagement--like my blog probably won't get any attention not only because it sucks but also because there's no way to engage with it. Until I fix that I'm probably wasting time.

I can add comments to my site but that's going to be a new service they have to join or I'm enabling social media commentary.

@Haste Precisely why I eschew accounts with many followers but few followed. If I want news, I will read it elsewhere. Exchange of ideas not lectures is what I am after.

@Haste I've run into a small handful of reporters and journalists who've done that, along with a few other content creators who... don't really engage with folks but are here to just drop self-promo and that's that.

I don't really mind certain kinds of self-promo (e.g., "I wrote a thing!" or "I made a thing!"), especially when it's nested within genuine interaction or other interesting posts (even if it's shitposting with another person). I love seeing people drop their art (whatever it is) or writing, and it's given me a lot of cool and new perspectives I haven't otherwise found.

But I think if more journalists and reporters actually engaged with people, it might alleviate (not solve) the issue of how a bunch of 'em forgot who they claim they write for and inform. It might even get a few to stop doing disinformation or strong one-sided perspectives of news stories (e.g., when all of their info for a story comes primarily from cops or corporate mouthpieces without further looking into it).

@Haste I guess to talk about it with other folks. But then again how often do I do that with articles I read. it just feels like personal isolated self development. Where do you go from there when you read an article?

Oo, interesting.

… I want to talk through stuff with people i reasonably trust, with enough variety to have many opinions, with some social norms so disagreements don’t spiral.

That’s both a LOT and something we’ve been doing since language, yesno? I’ve decided that online groups are “easy come easy go” by nature.

I’m still on some old timey forums for specific interests, with more or less “just friends” structure stuck onto them. More blew up. Moderation is hard.

@OliviaVespera @Haste

@Haste it’s so much easier for them to negotiate a deal with a central owner of non-federated social media to artificially force their posts into your view.

That doesn’t work here if there is an instance devoted to fire and forget with no community participation I’d personally block it at the instance level.

It’s amazing to me that corporations have positions for social media posters but not necessarily participatory users. It’s all about an initial hook, click and view counts.

I don’t care who sees my posts here some are just into the void. I can be as weird as I want to be. Also I have no relatives that call when I post ambiguous song lyrics worried about my mental health.

@Haste

good social media is RSS with boosts and replies. I primarily want to follow lots of people who will then surface the best articles so I don't have to subscribe to everyone's RSS feed. and see some discussion.

@Haste Back on , I felt like they did provide a service. They cited their own articles, but adversarially to the publications they worked for - poking through the clickbait and bullshit headlines, telling the stories of what they cared about, how they researched the story, etc. that they weren't allowed to do in the actual publication.

Now, all they do is act as mouthpieces for the companies they work for. 🤮

@Haste makes a lot of sense! And I think this is a good place for reporters too, but not reporters as *reporters* but reporters as *people* if you know what I mean. Just the same way people from any other profession is welcome

Leave the promotion behind on the other places where it (as fate would have it belongs) and come here when you want to engage with people
@Haste and well idk but I guess engaging with people probably helps you be a better journalist/reporter too?

Hoping for a different difference— this should be good for reporters doing reporting, ie listening to what’s going on; but not for journalists building clout or pundits ~shaping national opinion~.

@badri @Haste

@Haste I really like this. Thank you writing this. I mean it is useful to be able to reach the people who care about your work but we should form real relationships with people who care.

@OliviaVespera thanks, fam. Sometimes I feel like the phrase “personal brand” has just absolutely melted our minds.

Surely the point of social media is to communicate with people? And surely the point of reporting is to do the same.

@Haste this is neither an AD platform nor a platform for one way communication to build an audience which is just consuming.
Hence it's uninteresting for 90% of journalist making a living in corporate media.

Let's keep it that way.

Everybody else who wants real connection and two way conversation is welcome, though.

@rhold I will say I’ve noticed an uptick in… not ads, exactly, but buttoned up branded “content” in the popular feed on .social.

I’m curious how long the “no brands” vibe will last.

Some days it’s like… Proton product announcement followed by Tuta product announcement followed by Open Office product announcement. It’s not overwhelming yet but it rhymes with social media as I’ve experienced it elsewhere. Makes me a little nervous.

@Haste we will see.

I have nothing against artits, local and comminity based or open sources biz tooting their horn here. But aggressive captilastic consumerism produchts probably won't find buisness here. But true: as long as we are niche it's easy to remain pure.

@rhold oh I hadn’t even thought to include artists in that observation. I’d be delighted to have a feed full of artists promoting their stuff. 🤩

@Haste @rhold those semi commercial FOSS brands (along with some of their devs) have been present on Fedi for years (you can add Nextcloud to the mix as well).

I'm occasionally mildly annoyed by the way some of these brand accounts never seem to reply to anyone and they often go quiet if folk point out bugs/issues in their replies, but they seem to have got better in that respect and at least its software/services that folk on here tend to actually use..

@Haste @rhold there were few lists generated, with consenting accounts, grouped by topic, types of hobby, also science, journalism etc. I wonder if some of them are still alive. There even was server made specifically for indie artists to promote their shops.
@rhold @Haste Since mastodon just shows you people who you follow, I don’t really see how corpos could even gain a foothold. I mean, I’d probably follow a company that posts news or changelogs or security notices but there’s already other channels for that.
@Haste Twitter is so full of bots. Surely a journalist would prefer actual humans interacting with their material? I’ve heard a lot of journalists say they might not get the number of likes they are accustomed to, but they receive more quality engagement on Mastodon. Unless they are only on social media to get numbers that will impress their bosses?
@Haste How are you defining journalists? For me a journalist is someone like @briankrebs Not many around anymore, I gave up on NPR over a decade ago because quality and depth were gone, despite them still retaining some real journalists, they weren't allowed to work as such. I suspect Brian has much deeper understanding and insights into the issue than myself with his background and expertise.
@CliffsEsport @Haste Yeah, back when I first started in journalism in the 90s, the major publications all had real experts who were assigned to or carved out specific beats like aviation, cars, healthcare, education, the environment, the courts, etc. These were largely well educated people who knew these awfully complex subjects intimately and could explain them simply but fairly to anyone. To the extent they want any reporters to write about these specific subjects anymore, newsrooms tend to favor young (cheap, replaceable) general assignment folks who lack that institutional knowledge.
@Haste I think it's a question of aligned incentives. A lot of journalism has to drive eyeballs to advertisers to stay in business. And they use the same ad networks with the same engagement metrics as corporate social media, which also has to drive eyeballs to advertisements through their algorithms. So the strategy that boosts engagement one place will boost it everywhere. Then these folks try to play that same game here on Mastodon...and it doesn't work.
@Haste Fuck all of that engagement bullshit. Those parasites should stay hell away from here. I don’t miss them. I don’t want them. Anything even remotely like that shit that was on commercial social media I block with extreme prejudice.

@oberstenzian @Haste and if you look at the average news site, it's filled with trackers (hint - there's no such thing as an "essential cookie") and clickbait ads.

Block JavaScript and most paywalls stop blocking you. The ones that use JavaScript to insert story contenf, you can find alternatives elsewhere.

@Haste Dunno, I kinda feel like it is a chicken/egg issue here. The nice thing about Twitter was that everyone was there. Once it fell people moved, but no a lot moved here.

So journalists (well everyone) need to post in more places and likely want to optimize for eyes seeing their stuff. Maybe it's just me, but I just don't see as much engagement here as I do on other platforms?

@Haste A quais jornalistas esse argumento se refere? Aqueles que são apegados a declarações e promessas? Aqueles que reproduzem a retórica do patronato? Aqueles que são totalmente dependentes de agências de notícias? Aqueles que são paus-mandados dos poderosos? Aqueles camaradas chapa-branca que reproduzem sempre os mesmos textos, fotos e vídeos? Aqueles que se acham mais importantes que os leitores?

@Haste

Then why are WSJ, propublica, the verge, forbes, etc (crap complicit press) on #mastodon trending page without logging in?

Here for the propaganda spreading phenomenon alone or trigger bait?

Gotta believe what they tell us, nothing else, you're not to think on your own. Got it!
Hence why no uproar about the overthrow, biggest news of the century, millennium, which should be front page since billionaires made their bribes using illegal citizens united loophole.

@Haste I don’t want journalists farming for engagement, I want them doing research and writing fact-based articles for publication. Anything that tempts journalists away from actual journalism is bad for society.

@Haste

We have some journalists here. Good, serious ones. We don't need the state propaganda corp.