Jonathan ClarkeMar 13
David Smith

For a recent Widgetsmith feature I wanted to know how common the use of Display Zoom was among iOS users, but I couldn't find any published data on it. So I added the necessary analytics for collecting this data point, so that I could publish.

I found that around 1.9% of users have it enabled. Which is much lower than I would have guessed.

It is most common for with SE and Mini models, and least common for the Pro models.

Full write-up: https://david-smith.org/blog/2026/03/12/display-zoom-stats/

Mar 12 at 9:08pmIvory for Mac
Show threadGreg GardnerMar 12

@_Davidsmith Thanks, this is very helpful. I just fixed a bug in one of my apps that only manifested in Display Zoom mode.

Since the newer iPhone onboarding asks the user explicitly if they want Display Zoom or not, I figured it would be much higher than this.

Show threadDave KleinMar 12
@_Davidsmith FWIW when I was at Salesforce I had a meeting with Apple regarding our iOS app and they told me the majority of iPhone users adjust the font size at the system level.
Show threadCM HarringtonMar 12
@_Davidsmith because enabling it is a power user feature. Most people I encounter don’t know about it but complain everything is so small. I enable zoom and increase text size for them, and they thank me profusely.
Show threadBob PetersonMar 12
@_Davidsmith The people who need it most are also the least able to perform the tricky three finger gesture. Adding the floating control HUD to toggle zooming is even trickier.
Show threadMereCivilianMar 12

@_Davidsmith This is interesting...

Just to confirm if I am understanding this correctly, more than 50% of WidgetSmith users are using the regular iPhone?

Based on the sales reported, it seemed like the Pro and Pro Max was the majority userbase

Show threadJeff WatsonMar 12
@_Davidsmith Unrelated, but the Mini sitting equal to the SE + Air and we don’t get one anymore. It’s a damn shame.
Show threaddxzdbMar 13

@jeffwatson @_Davidsmith Yeah! that Air % is pretty small - I hope they discontinue it and give us a new mini.

I calculated the volume of 13mini & Air and it was very close. Tim Cook said Apple is VERY customer focused; I think the Air is an example of NOT what customers wanted! Although maybe sales are more related to price and features of the 17’s.

Show threadtcduffMar 13
@_Davidsmith I’m a Pro Max user but I have it enabled due to old eyes. Most common use is to enlarge emoji’s or small details of imagges.