PPC Land
ICYMI: US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year: The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics. https://ppc.land/us-programmatic-cpms-drop-32-5-in-january-but-grow-23-6-year-over-year/ #ProgrammaticAdvertising #CPM #DigitalMarketing #AdvertisingTrends #AdTech
US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year

The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.

PPC Land
Mar 1 at 9:57amdlvr.it