I can't get over this sentence no matter how often I read it.

"Women showed no effects when told they were masculine; however, men given feedback suggesting they were feminine expressed more support for war, homophobic attitudes, and interest in purchasing an SUV."

Overdoing Gender: A Test of the Masculine Overcompensation Thesis
Author(s): Robb Willer, Christabel L. Rogalin, Bridget Conlon, and Michael T. Wojnowicz Source: American Journal of Sociology, Vol. 118, No. 4 (January 2013), pp. 980-1022
Men are just not good leaders because they're too emotional and WHAT I'LL HAVE YOU KNOW I HAVE FOUR SUVs SIR FOUR OF THEM
"In this way, men may inadvertently reveal feelings of threat by behaving in a more extremely masculine way than they otherwise would. If true, the thesis implies that extreme, caricatured demonstrations of masculinity among men may in fact serve as tell-tale signs of underlying insecurity, not self-assured confidence. Those men who exhibit the most masculine traits may actually be seeking cover for lurking insecurities, their outsized masculine displays in fact strategic claims at ...
masculine status, efforts to pass as something they fear they are not."

Applied practically in everyday life:

Car salesman:
Can I interest you in this much more expensive SUV?

Man:
Nah, I'm okay with this hatchback.

Car salesman:
Does perhaps your wife make the purchasing decisions in the family and I should be talking with her?

Man:
I'll take 7.

See also Trump

Well that first post took off, which I'd love to say had anything at all to do with me (😄} but is actually just really telling about the state of things. (😢).

Be kind to each other. (No, Joe Rogan bro, that doesn't make you less of a "man".)

They faked test results for half the men/women that indicated they were just inside the "average range of traits of [the other sex]".

The challenged men said they liked war more, disliked homosexuality more, wanted an SUV, and would pay $8k more for one.

The challenged women were ... unfazed.

But, women can't lead because they are emotional, right?
- an emotional man unable to control his shaking rage (guilt?), probably

@jmcrookston
So the women whose identity had been threatened also showed slightly higher results in the masculine positions (except the SUV pay)? Any explanation for that?

@jmcrookston

This is all striking in a different way too. If the women are 'unfazed' this would imply that for both men and women, to be 'more masculine' (however masculine is defined and/or perceived) is something to strive for?

@jmcrookston you would be surprised of how many "are you sure you want to get married?" in a joking tone a man gets when he buys something expensive and says he is engaged. Including wedding stuff. Even in front of his bride.

I get now it's a sales technique. Just a version of what you're saying.

@laguiri @jmcrookston So, wait. Does it really goes something like:
MAN: I would like to buy this incredibly expensive diamond necklace for my fiancé to wear at our wedding.
SALESGUY: An excellent choice, sir. [while wrapping it up slowly] Boy, looking forward to a lifetime of wedded bliss. [winks] Are you quite sure you’re ready to take the plunge?
MAN: Say, do you have anything even more expensive? Or maybe something in a solid gold SUV?
@Gorfram @laguiri @jmcrookston I’ve seen that conversation play out pretty similarly, except the salesman always lets the dude know the return policy in case he changes his mind. Because the trope is that they’re dragged to the alter & something about a ball and chain.
@maggiejk @laguiri @jmcrookston That's the trope.
In my own dating experience, I've found that nothing cures a guy's commitment-phobia like telling him I'm not sure I'd ever want to marry anyone. You could almost hear the snap from "ain't no woman gonna tie me down" to "how dare you wound me so, by saying you might not want to grant me access to your legal, financial, and physical existence within a societal framework that generally favors the male partner."
@jmcrookston I met salesman with such sales tactic in the wild, actually. the stupidity of the masculinity-sales-strategy completely removed any chance he could sell me anything. but it works I guess. there are these men that have a perceived understanding of masculinity that seems to be falling prey easily for this sales tactic

@vgoller @jmcrookston the one time we bought a car, it was like:

"we want something that is not an SUV"
Salesman1: "have a look at this SUV!"

Salesman2: "That are the colour options"
"We don't care what colour it is, what's the cheapest?"
Salesman1: *empty stare*

We didn't buy from them 🤷‍♂️

@kelvan @vgoller @jmcrookston I was looking for a used Volvo S 60 (a sedan) and the Volvo dealership near me would claim they had one, but when I would go there they would try to put me in an SUV. I test drove one even though I wasn’t particularly interested. I’m only 5‘2” tall and I couldn’t see the blind spot or most of the rear so nah. They tried to get me to test drive a different SUV. NO. (I found my car at a ford dealership finally. That guy didn’t try to tell me what I wanted, he sold me what I came to buy.)

@jmcrookston Had a car dealer try to play that card to me because I wanted my car red and not grey, presumably thinking caring about colors is "feminine" (whatever that means) or something. Didn't end well for his deal, nor for his day.

(otoh I have now admittedly a grey car, but the reason I bought it was because of a 7K discount, and for 7000€ every color suddenly becomes beautiful)

@xanathar @jmcrookston I would drive blotchy baby turd yellow/brown for $7k

@jmcrookston Yes.

I used to have a job selling mobile phones, and my area manager once said basically this - "if the customer says he needs to check with his wife first, then smirk and say "oh, right?" - he'll either buckle because you've questioned who wears the trousers, and if he doesn't, then hey, you've still made him look weak"

@neonsnake @jmcrookston So, men are "mean girls"? This explains TACO and his inexplicable success and popularity with men of all ages who revel in their support of Trump with increasingly virulent stompimg of "weak" MAGA victims.

@neonsnake @jmcrookston a special fuck you to some FlexRadio rep at Hamvention 2023, who, when I mentioned that it was out of my budget, assumed that the friend that was with me was my wife, and to her face blamed her for not letting me buy a radio

(I was literally walking past the FlexRadio booth to buy a radio, too)

@bhtooefr @jmcrookston ooofff!

Yeah, there's a very odd thing in retail world where it's a "given fact" that "her indoors" controls the purse-strings.

I recall another incident where my CEO sent us all out to a particular different shop, to look at their tickets, and how well written they were, as a learning exercise (the other retailer sold bicycles, primarily)

Their tickets were, genuinely, very good, and you could easily see what you were getting for your money.

Someone described it as "if you overspent by £200, you could easily explain why to the missus when she bollocks you, amirite?"

@neonsnake @bhtooefr @jmcrookston

It was succinctly put to me by a friend who, as a young female engineer back in the '80s (when almost all engineers were men and SUVs were a wet dream stain on an automaker's bedding):

"The larger their engines, the smaller their dicks."

@neonsnake @jmcrookston the other side of this is when I went with a female friend who was looking to buy a car and the sales guys (all of them) kept talking to me
@jmcrookston i suppose it's the reason we have things like tactical belts, military grade underpants, or pro toothpicks. What kind of non manly man would hold up his trousers with a regular, non tactical belt?
Dude Wipes - Wikipedia

@epicdemiologist @ronanmcd I completely forgot about baby wipes for men. 🙃
@jmcrookston @epicdemiologist @ronanmcd but THESE wipes are MANLY because they COST MORE and come in a BLACK bag like a MAN
@ketmorco 🤣 and a FRESH SPRING SMELL not at all like wimpy baby powder
@epicdemiologist @ronanmcd @jmcrookston I've joked about tactical toilet paper but looks like it was already invented!
@geoglyphentropy @epicdemiologist @ronanmcd @jmcrookston whatever else you might say about Dude Wipes, you have to admit they have the best sponsorship spot in professional sports.
@jmcrookston
man: I'm not married.
Salesman: what about your girlfriend?
Man: I'm single
Salesman: that's because you don't have an SUV
Man: I'll take 10 thank you very much
@jmcrookston One word: Thundercougarfalconbird.
@jmcrookston Honestly, this just sounds like "hey attacking people's egos makes them do dumb things", which seems obvious to me?

@neal If you abstract away so much that nothing is left, nothing is left.

@jmcrookston

@neal @jmcrookston that's why patriarchal consumer capitalism loves an unchecked ego... easier to manipulate
@neal @jmcrookston except most women aren’t vulnerable to this tactic. When we go car shopping we are logically looking for something we have researched. We’re not out there just trying to buy the biggest baddest thing on the road to impress everyone else. The women I know who buy SUVs either have a whole bunch of kids they need to fit in there or they’re concerned about safety and think they are safer.
@maggiejk @jmcrookston That makes sense. Something I've wondered for a while is if there's some kind of societal conditioning that promotes these behaviors. I find it hard to believe that this is some kind of biological predisposition.
@neal @maggiejk @jmcrookston All human behaviors, including several biological ones, are socially conditioned.

@starluna @neal @maggiejk @jmcrookston Eons ago I read about which human behaviors aren't at all socially conditioned.

1) Suckling. Duh, right? Can you imagine the selective pressure (biologist-speak for "shortly being dead") against a newborn who couldn't do that?

2) Smiling. Early on, it's purely instinctive. Means nothing. But the selective pressure favoring newborns who do it is, obviously, immense. Eventually, what was originally just a meaningless thing has to be reinforced by seeing others smile. Otherwise the smiling behavior is lost. An early hint was that babies born blind didn't retain the tendency to smile at caregivers after a couple of months.

3)For the first few days (or was it hours? don't remember) after birth, there's a very strong reflex to grip fur. Disappears quite quickly.

And that, if memory serves me well, is it.

Falling all over yourself to maintain status as a member of the top caste is not remotely biological.

(Which is also why women look free of this particular nonsense. They don't have a high caste position to defend. Watch them when they do. I don't know if they perfectly match men's idiocy, but they can sure get close.)

@maggiejk @jmcrookston @neal

That makes women susceptible too, but to the sly implication they don’t care enough about their kids.

Smart sales dudes *could* totally take advance of this, (even though it is more effective when it comes from other women) but sales dudes have usually duded themselves into being dumber than a tree

@maggiejk

I also think I'm not vulnerable to it. If someone walks up to me 'to help' in a shop I usually tell them 'no thanks'. I often know more about the product I want to buy than the sales persons. I more than once asked something after which the sales person hesitated and frantically looked at the descriptions on the product cards, then reading that 😂

@neal @jmcrookston

@neal If you're referring to the paper its main benefit is formally testing the hypothesis.

If you're just talking about the idea, then yeah, the idea that some may over compensate in exterior displays of a trait they feel insecure about is probably not ground breaking as an idea no.

@jmcrookston A bit of both. Good to know that's basically what's going on. :)

@neal Yeah, the paper is basically suggesting and testing whether comically overcompensated displays of masculine traits may be a sign of insecurity. (I don't have it in front of me right now so this is just a quick summary from memory,)

Definitely some common sense to the idea, which probably arises because we can observe it around us and guess at the cause. (This is me guessing though.)

@neal @jmcrookston

it's a little deeper than that... think of the implications beyond sales applications

attacking women's ego by saying we are masculine doesn't work-- what does that mean? well, it means we often perceive that as a compliment if only a backhanded one

but attacking a man's ego by saying he's feminine is read as an insult always

what can that mean other than we have ALL been brainwashed to accept the premise that male is better?

@peachfront @neal @jmcrookston Absolutely. It's about what men's egos get tied to under patriarchy. When they get trained from a small child that doing something "like a girl" is bad.
@jmcrookston
And now look at #Trump and #musk and the gaggle of folks around them.
Isn't that pathetic?
@jmcrookston LOL What women have been saying about men forever.