I can't get over this sentence no matter how often I read it.

"Women showed no effects when told they were masculine; however, men given feedback suggesting they were feminine expressed more support for war, homophobic attitudes, and interest in purchasing an SUV."

Overdoing Gender: A Test of the Masculine Overcompensation Thesis
Author(s): Robb Willer, Christabel L. Rogalin, Bridget Conlon, and Michael T. Wojnowicz Source: American Journal of Sociology, Vol. 118, No. 4 (January 2013), pp. 980-1022
Men are just not good leaders because they're too emotional and WHAT I'LL HAVE YOU KNOW I HAVE FOUR SUVs SIR FOUR OF THEM
"In this way, men may inadvertently reveal feelings of threat by behaving in a more extremely masculine way than they otherwise would. If true, the thesis implies that extreme, caricatured demonstrations of masculinity among men may in fact serve as tell-tale signs of underlying insecurity, not self-assured confidence. Those men who exhibit the most masculine traits may actually be seeking cover for lurking insecurities, their outsized masculine displays in fact strategic claims at ...
masculine status, efforts to pass as something they fear they are not."

Applied practically in everyday life:

Car salesman:
Can I interest you in this much more expensive SUV?

Man:
Nah, I'm okay with this hatchback.

Car salesman:
Does perhaps your wife make the purchasing decisions in the family and I should be talking with her?

Man:
I'll take 7.

@jmcrookston I met salesman with such sales tactic in the wild, actually. the stupidity of the masculinity-sales-strategy completely removed any chance he could sell me anything. but it works I guess. there are these men that have a perceived understanding of masculinity that seems to be falling prey easily for this sales tactic

@vgoller @jmcrookston the one time we bought a car, it was like:

"we want something that is not an SUV"
Salesman1: "have a look at this SUV!"

Salesman2: "That are the colour options"
"We don't care what colour it is, what's the cheapest?"
Salesman1: *empty stare*

We didn't buy from them 🤷‍♂️

@kelvan @vgoller @jmcrookston I was looking for a used Volvo S 60 (a sedan) and the Volvo dealership near me would claim they had one, but when I would go there they would try to put me in an SUV. I test drove one even though I wasn’t particularly interested. I’m only 5‘2” tall and I couldn’t see the blind spot or most of the rear so nah. They tried to get me to test drive a different SUV. NO. (I found my car at a ford dealership finally. That guy didn’t try to tell me what I wanted, he sold me what I came to buy.)