I can't get over this sentence no matter how often I read it.

"Women showed no effects when told they were masculine; however, men given feedback suggesting they were feminine expressed more support for war, homophobic attitudes, and interest in purchasing an SUV."

Overdoing Gender: A Test of the Masculine Overcompensation Thesis
Author(s): Robb Willer, Christabel L. Rogalin, Bridget Conlon, and Michael T. Wojnowicz Source: American Journal of Sociology, Vol. 118, No. 4 (January 2013), pp. 980-1022
Men are just not good leaders because they're too emotional and WHAT I'LL HAVE YOU KNOW I HAVE FOUR SUVs SIR FOUR OF THEM
"In this way, men may inadvertently reveal feelings of threat by behaving in a more extremely masculine way than they otherwise would. If true, the thesis implies that extreme, caricatured demonstrations of masculinity among men may in fact serve as tell-tale signs of underlying insecurity, not self-assured confidence. Those men who exhibit the most masculine traits may actually be seeking cover for lurking insecurities, their outsized masculine displays in fact strategic claims at ...
masculine status, efforts to pass as something they fear they are not."

Applied practically in everyday life:

Car salesman:
Can I interest you in this much more expensive SUV?

Man:
Nah, I'm okay with this hatchback.

Car salesman:
Does perhaps your wife make the purchasing decisions in the family and I should be talking with her?

Man:
I'll take 7.

@jmcrookston Yes.

I used to have a job selling mobile phones, and my area manager once said basically this - "if the customer says he needs to check with his wife first, then smirk and say "oh, right?" - he'll either buckle because you've questioned who wears the trousers, and if he doesn't, then hey, you've still made him look weak"

@neonsnake @jmcrookston So, men are "mean girls"? This explains TACO and his inexplicable success and popularity with men of all ages who revel in their support of Trump with increasingly virulent stompimg of "weak" MAGA victims.

@neonsnake @jmcrookston a special fuck you to some FlexRadio rep at Hamvention 2023, who, when I mentioned that it was out of my budget, assumed that the friend that was with me was my wife, and to her face blamed her for not letting me buy a radio

(I was literally walking past the FlexRadio booth to buy a radio, too)

@bhtooefr @jmcrookston ooofff!

Yeah, there's a very odd thing in retail world where it's a "given fact" that "her indoors" controls the purse-strings.

I recall another incident where my CEO sent us all out to a particular different shop, to look at their tickets, and how well written they were, as a learning exercise (the other retailer sold bicycles, primarily)

Their tickets were, genuinely, very good, and you could easily see what you were getting for your money.

Someone described it as "if you overspent by £200, you could easily explain why to the missus when she bollocks you, amirite?"

@neonsnake @bhtooefr @jmcrookston

It was succinctly put to me by a friend who, as a young female engineer back in the '80s (when almost all engineers were men and SUVs were a wet dream stain on an automaker's bedding):

"The larger their engines, the smaller their dicks."

@neonsnake @jmcrookston the other side of this is when I went with a female friend who was looking to buy a car and the sales guys (all of them) kept talking to me