Why do 70's ads always look like a woman is about to either get murdered or have the best sex of her life?
@RickiTarr either way there's going to be blood.
@RickiTarr That was very much intentional—and especially at that time, it was common practice to stage a woman’s actions in ads in a way that subtly (or not so subtly) evoked something sexual.

@Pistolenkind @RickiTarr

Bill Hicks nailed it. The perfect commercial:

Start with a close up of a beautiful woman's face and slowly zoom out. Her shoulders are uncovered. It turns out she's topless, and covering her boobs with her hands. Zoom out a little more and see the tops of bare knees, bent and spread pretty wide open. Zoom out all the way and there's a can of Coke covering her naughty bits.

"Drink Coke"

@Uair @RickiTarr This also exists with a ketchup bottle, and who knows how many other variations.

@Pistolenkind

What do you mean? It was a bit from a stand up routine. Are you saying somebody actually made that ad?

@Uair Are you really surprised? Not in every detail, no. But the concept isn't foreign.

@Pistolenkind

I am surprised, but I'm American. That ad wouldn't fly here, then or now.

@Uair This goes as far as details like "You mean a woman can open it?" and she's pictured with a bottle, but makes a hand gesture like she's opening a zipper, which doesn't even make sense.

@Pistolenkind

Amusingly, there are two extremely different reasons why that ad wouldn't have flown then or now. Then we were too prudish. The FCC would have fined any teevee station that aired it. Now we're too feminist.

Some things got better.

@Uair @Pistolenkind

"too feminist"
yeah ok

@RickiTarr

@FrozenPeach @Uair He/she meant it in a positive sense, because more and more people are becoming aware that exploiting women in this way is no longer okay. And the outcry over such things, and the desire for a boycott, is growing ever stronger.

@Pistolenkind @Uair

I'm only frustrated not stupid.

@RickiTarr

@FrozenPeach @Uair @RickiTarr

I'm only stupid, not frustrated. There were two ways to understand your message. 1. You took offense at the wording. 2. You deny that the mentality has become more feminist. The contextual understanding of your wording was unclear to me.

@Pistolenkind @FrozenPeach

Thank you for coming to my defense. I didn't feel like bickering this morning.

@Uair @Pistolenkind You wouldn't believe what we could see on TV in Europe in the 1980s to 2000s, especially French, Italian, and German channels. We had amateur striptease shows like Tutti Frutti. We had uncensored erotic movies on TV, just no hardcore porn (which basically meant no genital close-ups, no erect penises, no visible penetration, there was a lot of 1970s softcore porn that ran completely uncensored). After 2200h, a lot becomes possible on TV, and after midnight, things get really wild.
Of course, we had a lot of gratuitous nudity in advertising back then. There were ads with nude women hugging computer hardware in IT magazines.
In teen drama series, you could see a pretty young actress topless at teatime every once in a while. If it was just a (not too big) pair of tits, and if it didn't remain on screen for more than a minute or so, it was perfectly fine. I don't know how it is now because I basically stopped watching TV on a regular basis around 2008.
I also remember newspapers having the same arguments over and over the day after every nude scene on afternoon or early evening TV. And every time a fictional criminal investigator used some dirty word. Must we expose our children to all this nudity, and can we allow a police officer to use foul language on TV? However, advertising was just advertising, and sex sells, so you basically only read anything critical about them in EMMA and other feminist zines.

@LordCaramac @Pistolenkind

I'd seen the "pink triangle" late night films on French teevee. I basically never watched teevee at all until fairly recently. A) they started making much better stuff and B) it's on demand, without commercials, and pauseable, just like the books I always preferred.

I didn't know about boobs in commercials. What little time I spent in Europe, we didn't watch teevee.

@Uair @Pistolenkind The Old Spice ads with Terry Crews and Isaiah Mustafa were pretty much just "hot guy with rockin' abs", because you can't smell through a television.
@Pistolenkind @RickiTarr "Sex sells." And it still does. And advertisers still know it.
@RickiTarr it all depends on the background music.
@RickiTarr later, come winter
@Kierkegaanks @RickiTarr What of today's advertising will look that crazy wrong in 70 years?
@RickiTarr @m maybe they’ll only have ads for potable water and shelter and think ads for all our shit is weird
@Kierkegaanks @RickiTarr there's was a joke in the 80s in Denmark going something like - smoking gives easier child births.

@woollypigs @Kierkegaanks @RickiTarr Well sure, the smokes and the nightly pitcher of martinis she'd split with my dad are probably why I slid out at just under 5lb.

Small babby = easy birthin!

@Kierkegaanks @RickiTarr This is from Bioshock, isn’t it?
@gregly @Kierkegaanks @RickiTarr Yes, it is not a real ad. It is from Bioshock.
@Kierkegaanks @RickiTarr
I have heard of a post coital cigarette but that is ridiculous.
@RickiTarr The eternal questions
@RickiTarr Wrong way round, she's luring him to his doom

@RickiTarr

Yes, the 70s, I remember it well.

With my new Stayfree beltless/pinless maxipad, I can't be stopped, I can do anything, everything, anywhere..covered in blood, everything covered in blood, blood showering down, blood everywhere...Hi my name is Carrie, and it's prom night, 1976.

@pattykimura @RickiTarr

Kristi Noem laughed at that part in Carrie.

@pattykimura @RickiTarr
I think you'll appreciate this banger from the Feederz....
https://www.youtube.com/watch?v=C3yOPQSt4MU
Stayfree

YouTube
@RickiTarr here's another
@triptych @RickiTarr her thousand yard stare says it all.
@triptych @RickiTarr tbh - she looks like she is contemplating violence
@triptych @RickiTarr Originally his line was, through clenched teeth: "How long has it been since *another* man touched your hair?"
Then he yanks it and throws her across the room.
@triptych that one's the worst, lady, run from that man, he's about to strangle you! @RickiTarr
@triptych @RickiTarr
He looks like he's going to choke her.
@triptych @RickiTarr She looks like a mannequin.
@Mattcraig @RickiTarr she's in her happy place, waiting for the ordeal to end

@triptych @RickiTarr

and when feminism started, Big Tobacco co-opted that too.. (Kim-Zigaretten were marketed specifically at young European women) - mostly in Germany but they were sold across Europe and BAT (British American Tobacco Deutschland) made use of the equivalent of "influencers" and/or women who were challenging gender stereotypes (such as being a DJ or a rally driver).

@triptych @RickiTarr As the OH pointed out, it’s the precursor to vaping.
@triptych @RickiTarr This one at least its true - she will chase you until she catches you and smacks you round the hear for blowing smoke in her face.
@RickiTarr Or both. Could definitely be both.

@RickiTarr

UK cigarette ads from around the same period.

(NB, the most extraordinary was the beehive one. Every single one of the bees was a 'cigarette pack' made by model-makers in varying sizes. The shoot took ~5 days.)

https://davedye.com/2016/05/02/that-funny-looking-king-size-brand-pt-2-the-surreal-years/

B&H, Part 2: The surreal years.

I used to walk past this poster every week for about a year. I was fifteen, my Art teacher had got hold of a life size billboard poster, a 48 sheet, or I should say 48 sheets. It was twenty or thir…

STUFF FROM THE LOFT.
@RickiTarr
Um, maybe because you think serial killers are sexy?
@serfdeweb I DO?!

@RickiTarr @serfdeweb I had* a friend who's ideal man was Dexter.

*She's still alive AFAIK.

@RickiTarr
I sure didn't see either future in that ad...🤣