Ricki Bowie Knives TarrWhy do 70's ads always look like a woman is about to either get murdered or have the best sex of her life?
Pistolenkind@RickiTarr That was very much intentional—and especially at that time, it was common practice to stage a woman’s actions in ads in a way that subtly (or not so subtly) evoked something sexual.
PoloniousmonkBill Hicks nailed it. The perfect commercial:
Start with a close up of a beautiful woman's face and slowly zoom out. Her shoulders are uncovered. It turns out she's topless, and covering her boobs with her hands. Zoom out a little more and see the tops of bare knees, bent and spread pretty wide open. Zoom out all the way and there's a can of Coke covering her naughty bits.
"Drink Coke"
@Uair @RickiTarr This also exists with a ketchup bottle, and who knows how many other variations.
What do you mean? It was a bit from a stand up routine. Are you saying somebody actually made that ad?
@Uair Are you really surprised? Not in every detail, no. But the concept isn't foreign.
I am surprised, but I'm American. That ad wouldn't fly here, then or now.
@Uair This goes as far as details like "You mean a woman can open it?" and she's pictured with a bottle, but makes a hand gesture like she's opening a zipper, which doesn't even make sense.
Amusingly, there are two extremely different reasons why that ad wouldn't have flown then or now. Then we were too prudish. The FCC would have fined any teevee station that aired it. Now we're too feminist.
Some things got better.
Lord Caramac the Clueless, KSC@Uair @Pistolenkind You wouldn't believe what we could see on TV in Europe in the 1980s to 2000s, especially French, Italian, and German channels. We had amateur striptease shows like Tutti Frutti. We had uncensored erotic movies on TV, just no hardcore porn (which basically meant no genital close-ups, no erect penises, no visible penetration, there was a lot of 1970s softcore porn that ran completely uncensored). After 2200h, a lot becomes possible on TV, and after midnight, things get really wild.
Of course, we had a lot of gratuitous nudity in advertising back then. There were ads with nude women hugging computer hardware in IT magazines.
In teen drama series, you could see a pretty young actress topless at teatime every once in a while. If it was just a (not too big) pair of tits, and if it didn't remain on screen for more than a minute or so, it was perfectly fine. I don't know how it is now because I basically stopped watching TV on a regular basis around 2008.
I also remember newspapers having the same arguments over and over the day after every nude scene on afternoon or early evening TV. And every time a fictional criminal investigator used some dirty word. Must we expose our children to all this nudity, and can we allow a police officer to use foul language on TV? However, advertising was just advertising, and sex sells, so you basically only read anything critical about them in EMMA and other feminist zines.
Of course, we had a lot of gratuitous nudity in advertising back then. There were ads with nude women hugging computer hardware in IT magazines.
In teen drama series, you could see a pretty young actress topless at teatime every once in a while. If it was just a (not too big) pair of tits, and if it didn't remain on screen for more than a minute or so, it was perfectly fine. I don't know how it is now because I basically stopped watching TV on a regular basis around 2008.
I also remember newspapers having the same arguments over and over the day after every nude scene on afternoon or early evening TV. And every time a fictional criminal investigator used some dirty word. Must we expose our children to all this nudity, and can we allow a police officer to use foul language on TV? However, advertising was just advertising, and sex sells, so you basically only read anything critical about them in EMMA and other feminist zines.
I'd seen the "pink triangle" late night films on French teevee. I basically never watched teevee at all until fairly recently. A) they started making much better stuff and B) it's on demand, without commercials, and pauseable, just like the books I always preferred.
I didn't know about boobs in commercials. What little time I spent in Europe, we didn't watch teevee.