Liam @ GamingOnLinux 🐧🎮Valve ban advertising-based business models on Steam, no forced adverts like in mobile games https://www.gamingonlinux.com/2025/02/valve-ban-advertising-based-business-models-on-steam-no-forced-adverts-like-in-mobile-games/
Updated: it was already a rule as it turns out, but now far more visible. Added a note to the top.
Daniele Pantaleo 🦥
@gamingonlinux they probably had a rush of adware proposed to approval, so they put the warning upfront 😂
R.L. Dane 
🍵 
Great, now do mobile the same way. XD
I remember hanging out with a family member who came to visit maybe not quite 10 years ago. The little one had an iPad mini chock full of games.
I saw how they all showed full-screen unskippable ads, and I was utterly flummoxed.
I had no idea how bad the app store had gotten.
I can't imagine what it's like now.
Tom Walker@rl_dane @gamingonlinux Unfortunately if you let younger kids install their own games on an iPad this is very hard to avoid. The first ad leads to a game with double the ads, which leads to a game with double that, and so on.
I can't imagine the challenge that must be, but I'd also urge all parents to never allow such assholish behavior from technology to become normative in your children's lives, for how will they ever fight for freedom if they've grown up enslaved?
I know that's extreme language, but I think it's kind of an extreme, black-and-white, call a spade a motherfucking spade kind of year.
Lone Spelunker@gamingonlinux this is great news.
Jack Zhang (📹🦝 Raccoon)@gamingonlinux big implications for all those game launchers if true (and if the rules are granular enough to disallow them in the launchers too)
@JackRacc what game launchers force you to watch adverts to play the games? none I've ever heard of
@gamingonlinux while not a forced ad, Unigine Heaven and/or Valley both have a "Oil Rush" ad in the launcher. That's where I want to know if launcher ads are likely their way to compensate the gameplay halts no longer being allowed. We all know what happened to Skype.
@JackRacc no, there's absolutely nothing stated about devs advertising their own games - that's not an advert business model
@gamingonlinux so advertising integration, Eg. Nissan or Nokia ads on game environment billboards in Quantum Break, don't fall under these new rules. (Quantum Break is a Microsoft funded game)
Jo@JackRacc @gamingonlinux Oil Rush is literally their own game.
Abraham@gamingonlinux steam doing it the right way!
Marc@gamingonlinux FWIW this is surely mainly to prevent F2P ad-funded games publishing and distributing on Steam and Valve not taking a single penny
Wassergeist
President Dwayne Elizondo Mountain Dew CamachoThis is fantastic. I look forward to the debates about what is and is not "advertising". I seem to recall Ubisoft having some ads in their games...
@DeShawnFranco that's not what's being discussed here at all
It's an advertisement in a game?
@DeShawnFranco it's not paid advertising, a business model, this is just a developer highlighting their other games
Tom Bortelshaving a big company do something both sane and pro-customer is a refreshing change.
Thibaultmol 🌈@tbortels @gamingonlinux tbf, it's a common valve W
Video Game Lunatic@gamingonlinux Good on Valve. This is the way!
Børge@gamingonlinux Very good!
Lambheart Studios@gamingonlinux Thanks, Gaben!