Valve ban advertising-based business models on Steam, no forced adverts like in mobile games

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.

GamingOnLinux
@gamingonlinux big implications for all those game launchers if true (and if the rules are granular enough to disallow them in the launchers too)
@JackRacc what game launchers force you to watch adverts to play the games? none I've ever heard of
@gamingonlinux while not a forced ad, Unigine Heaven and/or Valley both have a "Oil Rush" ad in the launcher. That's where I want to know if launcher ads are likely their way to compensate the gameplay halts no longer being allowed. We all know what happened to Skype.
@JackRacc no, there's absolutely nothing stated about devs advertising their own games - that's not an advert business model
@gamingonlinux so advertising integration, Eg. Nissan or Nokia ads on game environment billboards in Quantum Break, don't fall under these new rules. (Quantum Break is a Microsoft funded game)
@JackRacc @gamingonlinux Oil Rush is literally their own game.