Valve ban advertising-based business models on Steam, no forced adverts like in mobile games

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.

GamingOnLinux
This is fantastic. I look forward to the debates about what is and is not "advertising". I seem to recall Ubisoft having some ads in their games...
@DeShawnFranco that's not what's being discussed here at all
It's an advertisement in a game?
@DeShawnFranco it's not paid advertising, a business model, this is just a developer highlighting their other games