Federico Viticci 

Apple Intelligence not coming to Europe right away because of the DMA.

Clearly Apple had to respect this, just like they didn't scrape European websites for their LLM.

oh wait https://www.macstories.net/linked/apple-says-it-wont-ship-major-new-os-features-in-the-eu-this-fall-due-to-dma-uncertainty/

Apple Says It Won’t Ship Major New OS Features in the EU This Fall Due to DMA Uncertainty

A new round in the fight between the EU and Apple has been brewing for a while now. About a week ago, the Financial Times reported that unnamed sources said that the EU was poised to levy significant fines against the company over a probe of Apple’s compliance with the Digital Markets Act. Then, earlier

Jun 21, 2024 at 6:12pmWeb
Show threadFederico Viticci Jun 21, 2024
Nice. Loving this product page update
Show threadMyke HurleyJun 21, 2024

@viticci it's says it right there.

AI for the rest of us

US

United States

Show threadPaul StocktonJun 21, 2024
@imyke @viticci Apple are pulling some real dick moves lately. So so petty and this affects their once loyal user base across many countries.
Restricting features to certain countries/regions is the most horrible practice in these modern days 😡
Show threadMetafrastisJun 21, 2024
@pauls @imyke @viticci Tell this to someone who is still waiting for TV Series… lately is relative.
But this time it‘s entirely the EU‘s fault. They should better stop drowning refugees in the Mediterranean if they really want to protect people. The DMA is absolutely useless as a protective measure (Vestager couldn‘t care less about consumer rights), it‘s entirely designed for protectionist reasons.
Show threadLeon OverweelJun 21, 2024
@imyke @viticci they should’ve added a few 🦅🦅🦅 to make it more obvious
Show threadFederico Viticci Jun 21, 2024
@imyke OMFG
Show threadMyke HurleyJun 21, 2024
@viticci just wake up Ticci, open your eyes. It’s been there the whole time!!!!!!
Show threadPhilip Mallegol-HansenJun 21, 2024
@imyke @viticci Hey, we don’t want it either!
Show threadBenjamin HerrinJun 21, 2024
@viticci Loving salty Federico. Keep saying what you think and don’t listen to those that tell you to be quiet 🤘🏻🤟🏻
Show threadsdwJun 21, 2024
@viticci damn, they really did update almost all the pages
Show threadNick Kohrn 🔭 💻Jun 21, 2024
@sdw @viticci wow, they are going wild.
Show threadsdwJun 21, 2024
@nickkohrn @viticci 😭
Show threadArcticulateJun 21, 2024
@sdw @viticci Seems there’s an update on the RCS support reasons, too.
Show threadOvanJun 21, 2024
@viticci Looks like an A/B test 😅
Show threadBen BiekerJun 21, 2024
@viticci 😂😂😂
Show threadSumocat 🐈‍⬛Jun 21, 2024
@viticci Launching in “U.S. English” also means it’s not really for Europeans.
Show threadFederico Viticci Jun 21, 2024

@Sumocat Language ≠ Regions

I can be an Italian who mostly speaks US English

Show threadSumocat 🐈‍⬛Jun 21, 2024
@viticci I just read that it covered language and region. But whatever. You’ll probably get access to Apple Intelligence before I do anyway.
https://mastodon.social/@stroughtonsmith/112656156353412672
Show threadsukhJun 22, 2024
@viticci @Sumocat true but it does support the theory of how Apple was caught massively on their heels with the AI movement that they haven’t released this with at least U.K. English considering U.K. isn’t part of the EU anymore.
Along with their huge data scraping that showed little respect for open web & EU websites, they using the DMA as an means to shift “blame” and have added iPhone mirroring and SharePlay too because why not give an additional🖕🏽to alternative AppStore’s.
Show threadSumocat 🐈‍⬛Jun 22, 2024
@InterfaceEngineer That theory assumes Apple churned out their AI frameworks from nothing. What they’ve done is rebrand their ML work as Apple Intelligence and accelerated release.
As for “shifting blame,” the European Commission has oversight power over what integrated features need to be opened to third parties. iPhone screen mirroring? What about other phones? Does SharePlay need to share with everyone? EC should rule on whether these features are allowed as is.
Show threadsukhJun 22, 2024
@Sumocat oh for sure, Apple has been doing AI/ML features for a long while which @jsnell has commented on pretty eloquently on. My comment on being caught on theirs heels was around ChatGPT release (LLM) in 2022 where Apple was, seemingly busy, battling Epic case as well as coincidentally the EU’s DMA.
Not sure I follow the SharePlay comment as this has been part of FaceTime & iPhone screen mirroring to Mac seems to Sherlocked feature from Bezel - https://9to5mac.com/2024/06/12/here-are-the-apps-sherlocked-by-apple-during-wwdc-2024/
Here are the apps Sherlocked by Apple during WWDC 2024 - 9to5Mac

Every WWDC sees a number of apps Sherlocked by Apple – the colloquial term for Apple announcing new built-in features...

9to5Mac
Show threadSumocat 🐈‍⬛Jun 22, 2024

@InterfaceEngineer Apple was never going to introduce their own ChatGPT in its current state. Aside from inaccuracy, it is as wasteful as crypto mining. AI data centers run on $30k 10kW NVIDIA chips. Apple on-device AI is limited but efficient. Same for Private Cloud Compute on Apple silicon.

All iOS/iPadOS integrated systems are subject to EC oversight. New features are subject to new rulings. Apple needs FCC approval to ship new hardware in the EU. EC does that for software in the EU.

Show threadRob AdamsonJun 21, 2024
@viticci Is there a specific reason you don’t put Alt text on any pictures you post? I like your content but I’m a fan of helping the Fediverse people who rely on screenreaders so can’t boost or promote your work because of this missing alt text.
Show threadSteve Sebban, CSIJun 21, 2024
@viticci Took me a few minutes to realized it was a ps work 🙃
Show threadOlympusEdgeJun 21, 2024
@viticci AI for the rest of us, but it’s not what you thiiinkkk
Show threadFederico Viticci Jun 21, 2024
@olympusedge perfection
Show threadDavide Di StefanoJun 21, 2024
@viticci AI for the USA
Show threadAlex RJun 21, 2024
@viticci Fun to get this advance preview of how Apple will presumably be treating their UK and Japanese customers in the future. It’s massively damaging to their own brand
Show threadmuralJun 21, 2024
@viticci first time? In Poland we don’t even have Siri (in polish) we dont have news, fitness, half of maps features and the list goes on. Honestly Apple is so US focused that it’s just said from my perspective. Speaking of diversity which they claim it’s important - but only if you’re speaking the correct language. Otherwise - diversity and inclusion becomes not needed burden.
Show threadIan HobsonJun 21, 2024

@viticci The DMA is a fucking mess. It’s opinions/words couched as a “legal” set of rules. Why would a company introduce cutting edge features only to find that someone somewhere in the EU decides it violates their interpretation of the DMA, there’s a lawsuit and company is fined 20% of WORLDWIDE revenue? @daringfireball has it right. (And I’m UK and don’t think we’re in a much better place).

“The EU’s self-induced slide into a technological backwater continues.”

Show threadjnfrd JanJun 22, 2024
@ianandbike @viticci @daringfireball I wonder how Google, Microsoft and Samsung are implementing their AI in the EU. Apparently Apple is either lying or incompetent.
Show threadIan HobsonJun 22, 2024
@jnfrd @viticci @daringfireball Is Samsung considered a “gatekeeper”? But the key issue that Apple will have to grapple with (and which doesn't apply to MS or Google at this time) is the multiple device experience Mac/iPad/Phone/Watch/Airpods etc. If Apple makes this better/unique because they can, then DMA may/will cry “unfair”. That's why no iPhone on Mac for example?
Show threadJohn GruberJun 22, 2024
@ianandbike @jnfrd @viticci Samsung is not a gatekeeper. Only Google for Android itself.
Show threadjnfrd JanJun 22, 2024

@gruber @ianandbike @viticci well. https://www.statista.com/statistics/276477/global-market-share-held-by-samsung-smartphones/ - but there is still Microsoft and Google left.

I don’t want that AI anyway. It’s a waste of precious resources. But screen sharing would have been nice and I’d like to hear a sensible argument from Apple.

Samsung smartphone market share worldwide 2009-2024 | Statista

Samsung has been a consistent front-row competitor in the global smartphone market.

Statista
Show threadIan HobsonJun 23, 2024
@jnfrd @gruber @viticci Just tell me if Apple post DMA had introduced any of the following products/services what the DMA impact would be:
1. AppleWatch
2. Apple Fitness
3. AirPods
4. AirTags
5. AppleTV+
6. ApplePay/Wallet etc
7. Many others
I can’t answer those, but you can? At best would lead to delayed roll out and probably enshittification of those experiences whether by Apple hobbling them or not allowed to introduce and leaving it to less-well executed solutions with less privacy etc.
Show threadjnfrd JanJun 23, 2024
@ianandbike @gruber @viticci I can’t follow you. How is any of this affected? I still pay with wallet.
Show threadIan HobsonJun 23, 2024

@jnfrd @gruber @viticci this is not that difficult. I am saying that if DMA was in force at the time of those introductions, they would not have gone ahead as they did in the EU. So what things will NOT go ahead in the future in the EU now that DMA IS in force? Where will that leave EU citizens?

Daringfireball puts it very succinctly… https://daringfireball.net/2024/06/eu_reaping_what_it_sows

The EU Is Reaping What It Sows With the DMA: Uncertainty

This is not spite. Spite would be saying these features will never come to the EU while the DMA remains in place. But a delayed rollout is the only rational response to the DMA: extreme caution in the face of the law’s by-design uncertainty and severe penalties.

Daring Fireball
Show threadJorge Salvador CaffarenaJun 21, 2024
@viticci takes some balls to say that when they consistently ignore non US market for all kind of releases for months or years, software and hardware
Show threadenthraxxxJun 21, 2024
@viticci Don't you just love when Apple is petty like that.
Really mature.
And you know the best part?
They're keeping the least interesting features.
Wow, so sad. We won't be able to make custom emojis.
Show threadKayJun 21, 2024
@enthraxxx @viticci I don’t know… iPhone mirroring was one of the features I was most looking forward to… to each their own I guess. 😕
Show threadRichfletcherJun 22, 2024
@viticci I might slip through the net with this, as I live in the UK.
Apple need to look carefully at the market. It’s nowhere near as sewn-up in Europe as it is in US/UK.
Why bend over backwards for China (in ways that infringe Chinese citizens human rights) but try to stick it to the EU?
This is yet another straw on the camels back for me. One day, it’ll break.