Jason SnellLegitimately surprised it was the "Crush" ad and not the AI-powered replacements for musicians as the thing that fed the discourse.
Me, I'm still shaking my head about the guy gleefully editing Numbers spreadsheets on BART.
Casper đť@jsnell well, it was a commercial and commercials are mostly dumb. Not sure why they felt the need to apologize for it. ÂŻ\_(ă)_/ÂŻ
David Crooks đłď¸âđ@jsnell I wonder if thereâs a sense, even now, of the AI musicians being âwell thatâs AIâ. (for good or ill)
Whereas the Crush ad feels more viscerally wrong; I winced when that piano was crushed. Just ill-considered.
Joefrey Kibuule, MD@jsnell The trains are real nice, I take them into work (East Bay). https://sfba.social/@jeffkibuule/112412229930904880
Joefrey Kibuule, MD (@[email protected])
Attached: 1 image I too am subway surfing in BART to get into work.
@jeffkibuule I was a BART commuter for many years
John Gordon@jsnell The AI replacement of human composers and performers seems like it should get a bit more attention âŚ
@jgordon Maybe the Internet can take that on now that a misguided ad has been vanquished
Geoff Duncan@jsnell
I suspect the "Crush" ad hit people wrong for many reasons, but a big one was crushing "cute" things. Might as well have put a kitten in there.
As a musician (and someone who does a fair bit of bass and keys) I don't think the "AI" bass and keys in Logic are going to put me out of work any more than Apple's Drummer feature put drummers out of work ten years ago. They'll be tools in the drawer, and Apple's not the first player in the arena.
@geoffduncan I don't either - I think they're specifically for people who are not able to hire session musicians or are just spitballing before going into a studio - but that doesn't stop the discourse from reviling things!
Chris White finds this vexing@jsnell @geoffduncan Those tools have been around a very long time in one form or another (Band in a Box). They are quite useful for songwriting and trying out ideas. I donât think a lot of us are too threatened by them, at least in their current form. They are useful, but not that great as an end product. The ad though, that was in poor taste.
@stoneymonster @geoffduncan I think you missed my point. Generative AI replacing humans is ripe fodder for complaints. Complaints aren't logical, they don't cite precedent. It seemed tailor made to me for an "AI is coming to destroy the jobs of creative people"
The ad was just silly and dumb.
But hey, I was wrong.
@jsnell @geoffduncan Gotcha, yeah. Anecdotally I heard from two trumpet players I know who were really mad their instrument got crushed first :)
@stoneymonster @geoffduncan I felt it about the piano but then, I played the pianoâŚ
@jsnell
Agreed, and if Drummer tracks are any indicator Apple's new "AI" players should be good for that.
Just in the last few minutes I saw a message from an Asian producer (it's now morning there) who wrote "It shows Apple crushing everything important to us." Honestly, that's a pretty good take.
Steven Woolgar@jsnell @geoffduncan Iâm more upset that they decided to not make it for Intel. Intel Mac Pros are very popular studio computers and Logic Pro is often more optimized on my Mac Pro than my Mac Studio.
I think the excuse about needing the neural engine is bogus. Let the difference show everyone how much better it is with the neural engine.
ÂŻ\_(ă)_/ÂŻ
@geoffduncan @jsnell those are the two I meant.
@geoffduncan @jsnell apologies for confusing the features.
@woolie
No worries!
No worries!
dimsumthinking@jsnell I saw them as connected - one a poorly executed metaphor for the other
Glenn Fleishman@jsnell My son is also named BORT
TheMightySpitz
Paul McGrane
David H. McCoy
Craig Grannell@jsnell Maybe he really enjoys making spreadsheets about trains, while on a train.
As for music and AI, I winced at that. But I imagine as many people will be excited about those features as repulsed.
SalvoI wouldnât put it past most Gunzels to make spreadsheets like that.
Probably the most realistic aspect of the video.
@Salvo @craiggrannell I think the guy was just commuting, but I learned a new word!
DJDarren@craiggrannell Every one of my personal spreadsheets is in Numbers. Every one of my work spreadsheets is in Excel.
Harry@jsnell I don't see too many gleeful people on BART these days. Maybe everyone should start using numbers? I'll try that tomorrow.
thebes@jsnell Apple wants to cram (mash) all those things into an iPad. This is awful somehow? Those who care about it should care about important things, I say.
Peter Christensen@jsnell I mean, the whole âreplacements for musicians" thing has been going on for 40 years (when digital sampling of real instrument sounds started appearing in recordings), so I think musicians are kind of resigned at this point.
To be honest, this musician is kind of excited to (e.g.,) add a bass player to a guitar-and-vocal track, the same way I can add a drummer now.
When I first saw it, I thought the ad was kinda funny in a cringy sort of way, but in retrospect, yeah... pretty rough.
Aaron 
@jsnell Am I the only one who caught the âthis iPad goes to 13â text scrolling behind Ternus just before he announced the 13â iPad on the train?
@Aaron definitely not
Damon Ferguson@jsnell I have a simple budgeting spreadsheet I edit in Excel on my iPad, iPhone (rarely), and Windows 11 VM. Tasks include marking a budgeted bill as being paid, or adding another few forward-looking monthsâ worth of planned inflows and outflows. I wouldnât exactly call it âgleefulâ or âcreativeâ, rather âpracticalâ. My cellular iPad Pro truly allows me to easily update this spreadsheet anytime I have a free moment, and anywhere.
@DamonFerguson I notice you didn't say Numbers đ
@jsnell Yyyeeaaaahhh⌠I just grew up with MS Office and am an old dog now, not wanting to learn new tricks. đ¤Ł
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@jsnell I know when they did it to drummers in like 1980 no one cared because drummers aren't musicians
[dons helmet, straightens goggles]
Andrew Burwell@jsnell Wasn't it wild that they announced the new iPads on the BART full of uninterested patrons?
@jsnell I can confirm there are no gleeful people on BART this morning. I even tried using Numbers. Nope.
