Jason SnellLegitimately surprised it was the "Crush" ad and not the AI-powered replacements for musicians as the thing that fed the discourse.
Me, I'm still shaking my head about the guy gleefully editing Numbers spreadsheets on BART.
Geoff Duncan@jsnell
I suspect the "Crush" ad hit people wrong for many reasons, but a big one was crushing "cute" things. Might as well have put a kitten in there.
As a musician (and someone who does a fair bit of bass and keys) I don't think the "AI" bass and keys in Logic are going to put me out of work any more than Apple's Drummer feature put drummers out of work ten years ago. They'll be tools in the drawer, and Apple's not the first player in the arena.
@geoffduncan I don't either - I think they're specifically for people who are not able to hire session musicians or are just spitballing before going into a studio - but that doesn't stop the discourse from reviling things!
Chris White finds this vexing@jsnell @geoffduncan Those tools have been around a very long time in one form or another (Band in a Box). They are quite useful for songwriting and trying out ideas. I don’t think a lot of us are too threatened by them, at least in their current form. They are useful, but not that great as an end product. The ad though, that was in poor taste.
@stoneymonster @geoffduncan I think you missed my point. Generative AI replacing humans is ripe fodder for complaints. Complaints aren't logical, they don't cite precedent. It seemed tailor made to me for an "AI is coming to destroy the jobs of creative people"
The ad was just silly and dumb.
But hey, I was wrong.
@jsnell @geoffduncan Gotcha, yeah. Anecdotally I heard from two trumpet players I know who were really mad their instrument got crushed first :)
@stoneymonster @geoffduncan I felt it about the piano but then, I played the piano…
@jsnell
Agreed, and if Drummer tracks are any indicator Apple's new "AI" players should be good for that.
Just in the last few minutes I saw a message from an Asian producer (it's now morning there) who wrote "It shows Apple crushing everything important to us." Honestly, that's a pretty good take.
Steven Woolgar@jsnell @geoffduncan I’m more upset that they decided to not make it for Intel. Intel Mac Pros are very popular studio computers and Logic Pro is often more optimized on my Mac Pro than my Mac Studio.
I think the excuse about needing the neural engine is bogus. Let the difference show everyone how much better it is with the neural engine.
¯\_(ツ)_/¯
@geoffduncan @jsnell those are the two I meant.
@geoffduncan @jsnell apologies for confusing the features.
@woolie
No worries!
No worries!