Apple has a vested interest in keeping us believing that the brand name on your phone matters.
IMO, it's entirely because of apple that it does matter - do I want the one brand that's a locked down proprietary POS and ties me to an ecosystem of a company I want nothing to do with, has a UI that still feels straight out of 2010 (still no haptic feedback? come on... or the desktop cluttered with more icons than a boomer's WinXP box...), etc or do I want a normal phone that does what I expect it to?
What do you mean by iOS having “no haptic feedback”? There’s quite a bit: long pressing anything, keyboard clicks, volume up/down, unlocking, spinning a dial, etc.
@verge I suspect the iPhone I own right now, an iPhone 14 Pro, will continue to serve me just fine for the next several years. I have no plans to upgrade anytime soon.
These devices just aren't "exciting" now. They get the job done, and that's about it. (Which is perfectly fine! But not if you're a massive hardware company like Apple needing constant sales…)