Motherboard found that firms linked to a16z and general partner Chris Dixon bought numerous copies of his new book promoting cryptocurrencies, which became an NYT Best Seller.

https://www.vice.com/en/article/n7emkx/chris-dixon-a16z-read-write-own-nyt-bestseller

#ChrisDixon #andreesenhorrowitz

How Tech Firms Made a Crypto-Boosting Book an NYT Best Seller by Gaming the System

Motherboard found that firms linked to a16z and general partner Chris Dixon bought numerous copies of his new book promoting cryptocurrencies, which became an NYT Best Seller.

✅ gaming the NYT bestseller list
✅ buying full page print ads in WaPo
✅ elbowing onto Hard Fork, Pivot, other tech pods
✅ placing pre-pub features in Wired, Bloomberg, FT

smells a bit of desperation from a16z

perhaps he should've released the book on the blockchain. he said it himself: "user-evangelists are more authentic and effective than corporate marketing programs run by hired teams"
pumping and dumping his own book is a little poetic
@molly0xfff what’s the going rate for a Walter Isaacson hagiography?

@flyingsaceur @molly0xfff

Lol they’re probably going to hire him to write one about blockchain.

@jonhendry @molly0xfff Is he still on that? I thought he moved on to human longevity and ending women’s right to vote or something
@molly0xfff I mean putting out a BOOK, of all things, is playing right into the oldest of the old guard corporations. Definitely not disrupting incumbents here…
@molly0xfff i’m sure he’d have made his own book based token if possible .
@molly0xfff AFAIK every single book on NYT list does this. It's like an open secret, isn't it?
@molly0xfff Imagine all the lobbies and couch areas of a16z companies just littered with unread copies🤣 Maybe they can make coffee tables from them or some kind of art.
@molly0xfff The second and third sentences sound like he's making the case that tokens are securities. I'd laugh if this page ends up in evidence during an SEC enforcement trial.
@molly0xfff shocked to find someone effectively describing a MLM would do something so underhanded
@molly0xfff Sooo.... the affiliate marketing programs that have been around for a decade or so with an power heavy database and inconvenient payout system behind them
@molly0xfff If "tokens are self-marketing" then why does he need to write this book?
@soviut @molly0xfff He wrote the book to put cash in his hands. He seeks good ol' Yankee fungible dollars, the stuff to worship.
@rholland_again @molly0xfff He's not making anything substantial off the book sales themselves since his organization is bulk buying a bunch of those copies. He's just hoping that gaming it on to the NYTimes best seller list will lend some legitimacy to the book and, in turn, the topic that his org is so heavily invested in.
@molly0xfff well, you need a book to be able to refer to as source from wikipedia or from « research » papers. It’s a long game.
@molly0xfff word of mouth marketing, naturally. I'm still happy to have shut down blockchain projects pitched to my teams particularly in 2015
@molly0xfff
wait I thought you said that he said ‘casino bad’, this sounds pretty hucksterish
@molly0xfff all-time lol at “shout from the desktops”
@molly0xfff They are advocating for free labor (marketing) in exchange for company scrip (cryptocurrency/tokens).
@molly0xfff These are the moves of someone overly concerned big money is ruining the web.
@molly0xfff If they had a branded cologne it would be called Desperation.
@molly0xfff Scott did an okay job asking some hard questions about vc selling the bag on tokens, but both hosts wholly unqualified to push on the outlandish tech claims and/or going even 1-2 layers deep on the use cases Chris pushed
@molly0xfff At least he isn’t running for political office and using campaign funds to buy books for “giveaways”
@molly0xfff Definitely desperation IMO. They need mass adoption to build a pyramid that's too big to fail, but nobody likes it, because it seems pointless and frankly... weird. It just annoys people. People are happy with just regular currency and the vast majority just wish these motherfuckers would shut the fuck up and go back to selling erection supplements on late-night TV.

@molly0xfff I listened to both the Hard Fork and Pivot interviews and neither made me want to read this silly book.

He's a confident speaker who has seemingly convinced himself of what he's saying, but it all still sounds impractical. The blockchain still doesn't solve any real problems. No convincing examples were given.

@molly0xfff Clearly he dreams of being a real CEO that can use his company to buy books for all of the employees so that he can cosplay as an NYT bestseller author.
@molly0xfff Desperation? Oh no, this is simply “growth hacking”.
@molly0xfff they've probably yolo'd so much money up a hole that they're now desperate to get an exit from.
@molly0xfff I’m so tired of books becoming bestsellers due to this obvious manipulation, and the fact that NYT and others have no inclination to stop it
@molly0xfff Damn, I thought this only happened with Republicans' political screeds !
@molly0xfff classic. Bet l Ron Hubbard is proud!
@molly0xfff Benioff did the same thing.
@molly0xfff a classic move of the right wing for going on 40 years. These chuckleheads really did take their masks all the way off.
@jimray @molly0xfff they're wash trading but for bestseller lists, a move they know well

@molly0xfff And this is why incompetent people hate journalists.

(hopefully this comes across as the complement it is)

@molly0xfff

Why not just buy an ad in the Times?

Reminds me of people who cheat at multiplayer computer games.

They see themselves playing a different game, and winning, even though they are ruining the original game for everyone else.

@molly0xfff the old Church of Scientology trick
@molly0xfff This is an ugly word, this, “scam.” This is business - and if you want to be in business, this is what you do.
@molly0xfff reminds me of the republican think tanks buying large orders of books for gifts by astute authors like jared kushner to get on the best seller list .
@molly0xfff the site by vice media seems to be offline or blocking access to iPad user with security settings on.. Sorry but I’m not going to read/forward/recommend your site to f&f when you won’t respect the public’s need to use lockdown mode..

@molly0xfff Heh. How's this any different from the crypto grifters that he so harshly denigrates ("the casino") and blames for tarnishing the reputation of the rest of the tech accelerationist grifters like himself?

Pump and dump lives. His book launch was just a simulacrum of a web3 IPO.

@molly0xfff oh so that's the secret

Who knew

@molly0xfff the cryptocurrency heuristic ("anyone promoting cryptocurrency is an untrustworthy grifter") wins again. It's a simple rule, I do have a small bit of money to invest now, and I will try to keep it as distant as possible from anything tainted by cryptocurrency. That would certainly include all a16z ventures.
@dr2chase @molly0xfff the problem is worse than that though: I get ~$4500 for filing a patent, and blockchain patents are popular with the people reviewing proposals. So there's a huge incentive.

@molly0xfff 🤣

reminds me of don jr 🧀

@molly0xfff the publisher or other interested party buying a book through a distributor or shell is how pretty much every book becomes a NYT Bestseller. It's been that way for decades. The designation indicates financially well endowed parties want the book to have that label, that's all.
@molly0xfff everything these people do is so sad. What a pointless existence
@molly0xfff It's the free forces of the free market in action, giving us an unadulterated view on reality. Or do I misunderstand that religion?