Since leaving Twitter, I've been trying to figure out what my journalism-y socials look like. (Threads: A sad Potemkin village where I just share articles. Bluesky: A fun, bitchy hotel cafeteria that still seems ill-suited to news.) I've been trying to use Mastodon for more hard news stuff, but I'm having a hard time getting my feed to be both active and relevant.

So I'm trying a few experiments to see if I can rejig my good. If you've got good journalism follow suggestions, send em my way.

(My rejigging, in case you're curious, involves importing lists of journalists on Mastodon, then mass unfollowing all the dormant accounts — which is a very useful little tool.)

Ok, that was many more replies than I was expecting!

The one consistent recommendation was: Use hashtags. As much as I despise hashtagging (I hated it on Twitter, too) I'll give it more of a go.

I'm still going through some other follow suggestions. One helpful tool I found: Mastodon Link, which makes it easier to follow accounts on other instances. https://chrome.google.com/webstore/detail/mastodon-link/nlfdgcdfjnobjocicnddjghdbmgglame

Mastodon Link

Extension to make it easy to visit mastodon profiles from your instance

@justinling it's gotta be a daunting, time consuming task. I appreciate you here and BlueSky
( which to me is still like a kitchen party I'm inadvertently crashing).
@justinling 3rd party apps also make following across instances very easy.

@justinling there's been an improvement discussed (unsure of the progress on it) whereby hashtags at the end of posts would be de-emphasized, to make this a bit less annoying.

Also! Mastodon 4.2 introduced a much-improved search function (opt-in, which I'm sure journalists would and should opt into - the more private folks would probably refrain from opting in) for full text search. Not all servers are upgraded yet, but that's something to look forward to.

@kboyd @justinling Getting trailing #hashtags demoted for a few weeks now on the default Mastodon web interface.

@richlv @justinling Any chance I could trouble you for a screenshot of that? My instance is still on 4.1.x for the time being (upgrade has been a bit troublesome & admins have a few higher priority things on their plate for the next little bit)

#AdminLife #PHPConferenceSeason

@justinling Hashtags here are different than on Twitter. Think of it as indexing. Also, now that there is search here it is somewhat less imperative, but still useful. Be sure to enable search of your content as this is opt-in here: Click Preferences (on right near bottom [gear icon]) >>> Click Public Profile (on left near top [person icon]) >>> Click Privacy and reach box (near top [lock icon]) >>> Under Search (scroll down middle of page)

#search #hashtags

@justinling

The following search modifiers are supported:

has:image
has:video
has:audio
has:media
has:poll
has:link
has:embed
is:sensitive
is:reply
language:en
before:2023-08-08
after:2023-08-08
during:2023-08-08
from:<username> or from:me

Example (Try it out!): mars rover before:2023-08-08

#search

@justinling

I've found following hashtags has completely changed and vastly improved my Mastodon experience, after about ten months of struggling and floundering. Cannot recommend them enough: click on a hashtag and there should be a "Follow" button like for a user in there somewhere

There are also third-party "group" servers that interact with Mastodon (a.gup.pe and another one I don't recall) but I've found them a lot less useful

Would love to see you and more journalists in the fediverse!

@tjradcliffe @justinling Being able to follow hashtags is nice.
@justinling Alt Text is important here as well. I suck at describing images so I've started using #BingChat to help me with it.

@justinling I hate the appearance of hashtags jumbled at the end, but I don't have a rational reason and they are functionally useful. It just always looked ugly and needy.

I do have an argument against inline hashtags. Bad for readability. I wish there were an option to collapse/hide tags.

@NIH_LLAMAS @justinling my personal limit is 4-5 end hashtags. More than that and I skip the post. Cause as you say it's ugly and needy.

@justinling IMHO, hashtags as metadata at the end of a post are a lot more palatable than #hashtags in the #middle of otherwise #readable sentences ...

#hashtagsAsMetadata #FTW

@justinling I never used hashtags when I was on Twitter, but they're so important here that I now use them as a matter of course. It's a habit, just like adding alt text to photos.
@justinling find your instance owner and admin. They're more accessible and helpful here than other platforms.
@justinling how does it define dormancy? Does it get confused if an account has moved instances?
@kboyd I don't *think* so? On my instance, anyway, it seems to select accounts which haven't posted in 2+ months. I hope I didn't ditch any accounts that moved instances, but it's possible I have.

@justinling Part of moving instances involves automatically sending a ping out to followers so they re-follow at the new instance, but an imported older list might not have received that ping. (On the other hand, the action of importing the list might detect "new" instances for followed accounts? I don't know for sure.)

So it's possible, but might be better for someone with actual knowledge of the inner workings to comment.

@kboyd If that happened, I suspect it'd only be a handful of cases. I'm sure I'll notice eventually and refollow.
@justinling Yep, totally fair. (I've been so caught up in edge cases at work, it seems to have spilled into my weekend ... oops)
@kboyd 😂 “edge cases spilling into my weekend” They can spill into my dreams too, as if the days sometimes aren’t edgy enough. Government UX is VERY sensitive to endless edge-cases. #gcdigital
@justinling As a journalist, I'm experimenting on various social media channels too. Please share how your "rejigging" effort works out.

@justinling Have to say it might be good to have people who offer these big lists of users to offer a version that already removes the dormant accounts.

Been thinking of ways to make them more useful, at the very least the large open lists like the one of journalists that @tchambers has facilitated could be a good starting point for more detailed/curated ones or things similar to the #icymibot mentioned here.

@justinling (on a related note - it's awesome that you're here!) 🙌
@justinling One thing I'd suggest, is you follow a lot more people (at least initially), interact, and see what people are talking about, rather than just following a very small list -- at least initially. One of the big mistakes I see over and over with journalists here is people treating it as a broadcast medium, not a social medium.

@ai6yr Yeah, thus far I've been following a small list — and it's just not been working. But the one thing I truly hate about Mastodon is its lack of discoverability. (It's part of the protocol, nothing to be done about it.)

There's also *so many* dormant accounts. I just imported a list of 1.5k journalists, only to remove about 1.2k of them because they haven't posted in months.

@justinling Actually, the discoverability is pretty high if people hashtag their posts, or if they have "search" turned on for their account. As of v4.2.0 you'll find if you turn on search you get a lot of traction on discoverability for your content.
@justinling The dormant accounts are the "I'll move my account if/when Twitter goes down, this is just a backup" people, which is unfortunate as that continues to decline and devolve every day.
@justinling If you're not already following Dan Gillmore (another journalist here) he may also have some ideas. https://mastodon.social/@dangillmor/111208922190620027
@ai6yr Some of this is a me problem. I hate hashtags. I've always hated hashtags. I will go to the grave hating hashtags.

@justinling @ai6yr I’d suggest to add them at least when you publish new articles. Mastodon is almost useless for discovery without hashtags.

As for journalists I suggest @timkmak

@jerome @justinling @ai6yr @timkmak

Hashtags are the best way, but regular interaction and conversation between articles will help too. The feedback loop of conversation and engagement is ESSENTIAL in a non algorithm environment as you have to with those dopamine receptors directly.

@justinling @ai6yr Love them or hate them, without an algorithm to force-feed you new content, they’re the only way forward. :)
@JustinDerrick @justinling @ai6yr That opt-in search feature might help. There's a middle ground between algorithmic engagement poking and being invisible to people who don't follow you directly (and people who find you from local and federated feeds).
@rodneylives @JustinDerrick @justinling It makes sense to not be visible if you're part of the marginalized communities who originally established Mastodon; that's not the case with the journalists and activists looking for broad reach. That's been the push-pull on this platform since the massive Twitter migration. On the plus side, this platform does not live on virality and the attention economy (which, as we have found, can be very unhealthy).

@ai6yr @JustinDerrick @justinling I don't see what's wrong with fully opt-in search though, if there are no loopholes. And virality helps out those very journalists and activists--it's one of the reasons they went to Twitter in the first place. It doesn't necessarily depend on an intrusive algorithm trying to enrage everyone constantly though.

I saw it put as a conflict between Small Communities Mastodon and Twitter 2.0 Mastodon. But it could be that ultimately they can co-exist.

@rodneylives @JustinDerrick @justinling Opt-in search definitely allows for both!

@justinling @ai6yr I feel ya on the hashtags, but they absolutely do work for getting your toots out beyond your immediate follows on Mastodon.

Re discoverability, yeah.

To fill my timeline I followed a ton of people and hashtags. It’s different from the Twitter heavy one to many model, but I have discovered a ton of delightful low intensity accounts that way. It’s definitely more setup work though.

Good luck, am psyched to add you to my follows.

@justinling @ai6yr "What we need is an AI to add hashtags to our posts for us."
@dr2chase @justinling LOL "heck, I'll just let the AI loose and have it post everything in my tone of voice... wait... is the AI using my account to sell timeshares in the Bahamas now?! What's happening?!" 😂
@ai6yr @justinling Depends, is the AI smart enough to give me a cut on the timeshare profits?

@dr2chase a good start without getting any AI involved would be a tool that looks at your post and suggests hashtags for words that are in it and being actively used as hashtags.

cc: @justinling @ai6yr

@justinling @ai6yr
Think of hashtags as labelling the tabs of your file folders.
It helps other people navigate your stuff. One subject will do.

@ai6yr @justinling

Thanks for reminding me to turn on full text search and discoverability!

I completely understand why they're off by default but I kept forgetting to do something about it (which I now have).

@ai6yr @justinling How do you turn "search" on ? What does that do?

Sorry, but I'm still quite new here :)

@justinling @ai6yr For discoverability, follow some hashtags, then when you see something interesting, click through to the profile and see if their profile (or toots) seem interesting….

It’s a little more effort than you’re probably accustomed to, but it works - slow and steady wins the race.

@justinling @ai6yr What is the point of removing accounts just because they didn't post in a couple months? Life happens.
@alison @justinling @ai6yr This is worth emphasizing--you don't lose anything from following a silent account. If they come back later you'll be set.
@justinling @ai6yr I have noticed many dormant accounts as well. Some of which are leaders in climate change that I miss after I deleted my acct at the bird site.
@ai6yr @justinling if you have a pinned post with a bio that includes hashtags then people you interact with can regularly boost it, especially on #followfriday
Searches don’t find hashtags in profiles only on posts so a pinned introduction with hashtags about a #journalists fields of interest really helps discoverability

@justinling @ai6yr

Yes. More annoying than accounts that are here but inactive are the 3rd-party bots. Accounts that mirror twitter posts and such. Most of them are also inactive but they make it a pain to be sure you have a real person or news outlet.

We usually post a list of real outlets on #FollowFriday but have been too busy to put one together this week. I'll post here some of our recent lists.

#Journalism

It definitely takes some time to get set up here but we think it is worth it.