School kids have a better understanding of brand roll out than Elon Musk.
@IamHappyToast you're being harsh. I think the message gets across pretty clearly
@Pierrec @IamHappyToast Dumping the brand name Twitter - arguably the most valuable thing Twitter currently owns - right when a realistic competitor has just appeared is a classic flailing techbro move. Musk has no idea what to do next, so he figures he’ll try the craziest thing he can think of. It’s the Silicon Valley Hail Mary: close your eyes, throw downfield and pray.

@Dogzilla @Pierrec @IamHappyToast

Like I know he's stupid but even I can't believe he's that stupid.

@TheLewisScott @Pierrec @IamHappyToast I know, right? Over the past 10 years it’s become blindingly obvious that getting rich in America has *way* more to do with luck than talent, hard work, and/or intelligence. Fitzgerald was wrong: the rich are not at all different from you and I, they just fell ass-backwards into an unearned Scrooge McDuck-sized pile of money.
@IamHappyToast Switching over all the text etc will be complicated, changing the domain name will be SUPER complicated
@mattround @IamHappyToast it's ok, the AI will update the DNS. 😬🤣
@IamHappyToast doesn't birdsite have a minimum four character length?
@IamHappyToast you dont understand, he's a visionnaire lol
@IamHappyToast my favourite part of this is the X graphic which self comments by having 'what's happening' repeated over and over in the background. We are all wondering the same
@IamHappyToast confident this was decided and announced it would be launching Monday on a Sunday conference call.

@IamHappyToast "What's happening?!"

So many would like to know.

@IamHappyToast

I mean doesn't everyone?

It's pretty obvious that during any rebrand everything needs to happen at once.

Genuinely sounds like he decided that day to rebrand with no work put into it.

@IamHappyToast He fired all the people who could have told him how to make UI elements changes. 😏
@IamHappyToast It's pretty clear nothing about this move was well thought out. I mean, the new logo is an unaltered Unicode character. If I had turned that in as a logo design in school I would have gotten a failing grade and a talk with my advisor.

@ldcolton The SNL short "Papyrus" with Ryan Gosling (best SNL sketch ever) was a funny jab at the font in Avatar, but I guess Elon either never saw it or didn't get the point.

@IamHappyToast

@IamHappyToast

Regarding people leaving the platform, maybe they want the excuse that people are just closing their twitter tabs by mistake.

@IamHappyToast
My guess is that none of the remaining »X« developers remember that the Home icon is a birdhouse (it was much clearer in the past) or the significance of the quill for »New tweet«.
@IamHappyToast it’s just like how google is now alphabet. I believe they are changing the name of the company, but not the product.
@yoyunix except they've changed the product to X and a tweet is also now called an X
@IamHappyToast Oh, I didn’t know that, sorry.