1. Meta embraces ActivityPub, federates with mastodon.social, uses Fediverse servers as a "look at all the people you can talk to on day one!"

2. People on Fediverse start following/mingling with Threads accounts, thereby tightly integrating the network effect between the two

3. People decide that if they can get access to the Fediverse through Threads instead of Mastodon, which is for "dumb nerds", they'll go with Threads

4. "Threads will be ending support for ActivityPub on September 1st, 2026 - click here to import your Mastodon account"

5. Fediverse users leave en masse so they can keep talking to their friends on Threads

6. Blog post Eugen: "I didn't want to believe they would go this far"

#Threads #Meta #Mastodon

https://mastodon.social/@Mastodon/110664109379249958

@AmyZenunim I get not trusting them (I don’t either) but Instagram already has many orders of magnitude more users than Mastodon does. Why would Meta go to the trouble, time and expense of integrating ActivityPub just to poach a tiny fraction of their existing user base in two years? I think they’re sincere in their bet that content creators have been spooked by erratic platforms, and they’re going to demand more control over their audiences. Meta is aiming for Twitter, not Masto.
@Skafantaris @AmyZenunim because spending a few salaries every now and then on crushing a rival is absolutely nothing, cost-wise, to an entity which can afford many developers just to come up with more convoluted APIs merely to render the website, to say nothing of actually running it.

@Skafantaris @AmyZenunim If you actually want to understand these entities, you have to understand that these entities are not individuals and thus do not have an individual's reasons about things. Even exceptional leaders cannot simply impose their will on structures, they can only truly grow structures.

Facebook, Google, and others have grown structures which work, without even anyone's intention, to buy out, outcompete, or otherwise "dispose of" rivals, without any active malice required.