@hethwill As it is generalistic, it also gives the chance for less 'commercial' products.
I don't think that the act of designing alone has to rely on the 'marketability'. Publishing the outcome, yes.
Nevertheless, we are not having currently on the market only ACW, WW2 titles and like. Life remains irregular and there are other ways to make one designs available to the public than going through 'big companies'.
Or so I choose to believe.