Tech speakers, it's 2023. Stop using moms as your example of a non-technical audience. It's wrong, its not funny, and whatever you were saying, now most of your audience is not thinking about it.

Just use the exec team as an example instead and get on with your life.

(Yes, of course I'm saying this because I just heard another one today, from someone who should — and did — know better)

And dudes, if you think this is a small thing (it's not), then it should be a small thing for you to fix your shit. If you'd like to not have to deal with people being annoying when you do it, you can literally have that.

Everyone else, if you're in a position to do so without it being a risk for you, tell the speaker and the conference, every single time.

Also? Marketing? HR? Largely female-coded work, so you're doing the same thing, but now also showing that you don't really respect your colleagues. And yes, they are actually your colleagues, and they do notice. Punch up. The CEO will laugh too, and he can take it.

If he can't, you really want to change jobs anyway.

...and please don't double down if someone lets you know it's not ok. Best case apologize, ignore it and move on if you really don't care about hurting folks you work with. Actively digging a hole for yourself only makes it worse.
@dymaxion what an idiotic podium strategy
@dymaxion Yep, well-stated. When I started doing public speaking I really tried to focus on who I was calling out and what lazy tropes I was just perpetuating and made a conscious effort to do less of that. So I talk about grandmas who are pretty good at social media and farmers who excel at smart phone usage. And yeah if I have to call someone out, it's the C-class folks.

@dymaxion I like the way you think.

I think the problem is an overall mindset and that same mindset creates so many additional problems in work culture.

For example, I sit on project meetings for months at a time without other team leads communicating even basic requirements. Or showing that they comprehend their roles. Later on, usually in the middle of a deployment, those same leads suddenly realize they aren’t prepared and act like they didn’t know.

@dymaxion I’m employed by a company that has a woman in the CEO chair. She’d laugh and she’d take it, but I’d still mostly pick on men in middle management because I’m 100% never going to be speaking in the same room as her.
@philsherry
Yeah, there are caveats — I'd absolutely avoid it in that case, but you can always use your CTO instead if they're a white dude. :-)
@dymaxion
What does being a white dude have to do with being able to take a joke on not having good technical skills? You think other people are not able to take a joke? And why punch anywhere (up or down, left or right) anyway?
@philsherry
@simple
Because they've got the social privilege to do it without it reflecting on everyone else who looks like them. And shockingly, this isn't a complete guide to how to speak well in public. I'm suggesting folks punch up because a lot of folks seem like they need to punch someone in their talks, not because it's a good idea
@philsherry
@dymaxion My direct report, and the CEO in my company, are women. "he" would probably take it just fine, but would prefer I use the "she" pronoun.
@jornane
And hey, there are more female CEOs than men named John now! Not in the tech industry, of course, just in the US in general.
@dymaxion fuck HR
@hina_hanta
Yes and also when engineers use them as the example of the office idiot it's also still a kind of misogyny.
@dymaxion they're not idiots, they're just evil

@dymaxion Hmm! It's interesting that you're saying Marketing is female-coded. I don't think I have any such associations.

(Interestingly, I tend to conflate it somewhat with Sales, which I think of as male-coded.)

HR though, yes, strongly female-coded in my mind.

@varx
Less heavily, maybe, but I think so?
@dymaxion @varx In most tech companies that I've been in, Marketing and/or Product roles are more likely to be staffed with women than the developer roles.
@dymaxion One of my pet hates!! And women speakers do it too! Remember kids, replace the words "my mother", "my mom" etc. in your talk with "my boss", "my CEO" etc..
@zenlan Yup, and don't use marketing or HR or other female-coded/low-status departments.

@zenlan @dymaxion
I love the idea of dunking on the CEO as the most tech-incapable person in the organization. It’s punching up, and in my limited experience, it’s true.

I believe the CEO is the most tech-incapable person because they are too busy to learn stuff. Conversely, the reason young people tend to be better with tech is that they have the time to noodle with it.

@dymaxion the suits are probably the most important technically clueless audience the nerds have to deal with. they should *always* be thinking "how can i translate this for the bosses"? just to keep their brains in practice.

@dymaxion

I use "The C-team" and if people ask, I say "You know, CEO, CFO and so on..."

@bsdphk @dymaxion

C-level execs makes a lot more sense now.

@dymaxion
Same goes for the elderly. So many of my older customers are scared of their devices because we keep holding them up as examples of being tech-illiterate which serves to reinforce their fear.
@kim
@proactiveservices @dymaxion Also, young people are just as good at being tech illiterate these days. The GenX heuristic that tech literacy inversely correlates with age went out the window years ago.
@kim @dymaxion sooo much this, one of the ways I discuss this is that younger people - especially those still in school/college - often have lower risk aversion, and don't have to pay for things if they break them. As well as this they're still used to picking up an item to play with it. It's easy to lose this mentality as an adult. Sometimes I'll show someone the apps their phone came with with the attitude of "let's just play around with it". Oh look, a calculator. A calendar. A compass.

@proactiveservices @dymaxion @kim

I'm an old hippie who works at the library. I get steamed every time I have to shelve the Facebook (Instagram, tech du jour) For Seniors. I'm actually really good at picking up new software - I enjoy it like a new game.

People assuming that I'm techphobic or inept are showing their ignorance just like someone assuming black folks all love (fill in racist trope here)

@PeachMcD Ages ago I was looking for some books like that, as a customer asked for recommendations. They were all abominable and offensive. I think I reached out to a local Age Concern branch and asked them for suggestions, which turned out to be written for people.
@proactiveservices @dymaxion @kim Ooof, I probably needed to hear that. I don’t think I’ve done it in a presentation but I definitely have done that casually/anecdotally. Noted for the future 😣
Ricky Mondello (@[email protected])

Please stop using “mom” as an example of an unsophisticated user of technology. This reinforces harmful stereotypes. Instead, I suggest using “congressperson”.

Hachyderm.io
@FreePietje It sometimes reads weirdly internationally, which is why I use execs, but yeah.
@dymaxion ugh. I wrote about this many years ago (2007). It’s disappointing as hell that it’s still in use. https://www.linux.com/news/its-time-retire-mom-test/
It's time to retire the mom test - Linux.com

Author: Joe 'Zonker' Brockmeier One of the more humorous ad series today is the Geico “caveman” commercials, featuring a caveman complaining about the stereotype of something being “so easy a caveman could do it.” Since we don’t have to worry about offending cavemen (or cavewomen), companies can safely poke humor at that demographic group and …

Linux.com
@jzb
I was honestly pretty surprised.
@dymaxion
Agreed. In the DoD space, we use "the Colonel" :-)
@dymaxion Teaching side here: A long time ago someone told me the "trick" of making the prompt be "Explain it to a reporter of a major, public interest news-outlet. You have only a few sentences. " instead of "Explain it to your mother/ grandparents/etc." Seems like it may work here as well? ("Can you explain to a reporter why they would need this/ how this works/etc).

@ginapieters @dymaxion I've got very little faith in local media to understand anything at all, regardless of how incorrectly oversimplified one makes things.

Often the concept of a magical box is about as much as you can give for details. It's sad.

@lispi314 Which is what makes it a great baseline prompt setting!
@ginapieters Not really, it just makes me give up before starting. "It just works, go read on $link if you actually want to know how."
@lispi314 We're just going to have to disagree then. 🙂

@dymaxion (Now) Elderly women co-invented the internet. Invented higher level languages. Wrote the software to go to the moon. And …

Don‘t assume old people can not do something. They may have invented the stuff you‘re working with.

And whether they had or raised children doesn‘t matter, again, when talking about technical achievements.

@dymaxion "Explain your start-up's tech stack to Elon Musk..." hasn't caught on yet?

@dymaxion i've honestly never given this any thought. it never occurred to me that it might annoy people, but i'll make it a point not to do that in the future.

in the past i've used "my mom", "my dad", or "my parents" as examples, cuz neither is tech savvy. my dad has a copy of "windows 10 for dummies"...

@apgarcia @dymaxion Meanwhile, my mom was in what would now be devops at a particle accelerator before I was born. (In the 50s.)

I’m a grandmother, but I had code in space (on a science experiment) before I was 18.

@deirdresm @dymaxion

i was oblivious that people might take offense. there was never any malice on my part when i used my parents as an example. i never meant to imply that they were stupid or inept, much less did i intend to disparage all women or all elderly.

but i don't deny that one's choice of words is important. i also don't deny that sexism and ageism are real, systemic problems. i would prefer not to contribute to that, even subtly or inadvertently, so i will do as requested.

@apgarcia
I totally get folks making the mistake — hell, I was talking to a very close female friend, and she realized that she did it too. Folks make mistakes and that's fine — they can correct it and move on, just like this. It's the folks who device to dig in who are the real problem.
@deirdresm
@apgarcia @dymaxion FWIW, I don’t take offense, but then I know my accomplishments. Where I worry is when people quietly feel not welcome and don’t go into technical fields they’d excel at.
@dymaxion I simply use "Manager" or "politician"
Is probably future proof for the next 10 years
@dymaxion you mean the company NPC? ;-)
@dymaxion @pootriarch after a 26 year IT career, of which more than half in medical IT, my chosen example is a heart surgeon