🆕 blog! “Never use a URL shortening service - even if you own it”

The Guardian launched its online adventures back in 1999. At some point, they started using the name "Guardian Unlimited". Hey, the dot com boom made us all do crazy things! As part of that branding, they proudly used the domain GU.com Over time, the branding faded and GU.…

👀 Read more: https://shkspr.mobi/blog/2023/02/never-use-a-url-shortening-service-even-if-you-own-it/

#guardian #hyperlinks #newspapers #url #web

@Edent I can't tell if the Guarrdian reference in the penultimate paragraph was intentional or not - especially since you made the Private Eye reference the paragraph above...
@Edent Maybe a task for the https://archive.org? Some of my earlier online memories are lost due to tr.im going down.
Internet Archive: Digital Library of Free & Borrowable Texts, Movies, Music & Wayback Machine

@Edent
Confession: In my first book, I suggested making footnotes more readable by using a link-shortener. Oh, how foolish was I and luckily my editor stopped me from making that mistake.
@jeffjarvis
I've seen more than a few books with that. One had a QR code printed on the jacket which goes to a shortlink which now redirects to a spam site.
@Edent is your site down? I can’t reach it

@Edent agree the Guardian should publish a list of the redirects. Breaking all those published links is not good for the web.

On a project with UK Parliament we took the effort to set up a redirect service when their research briefing site switched to 3 standalone sites. It’s worth preserving URLs.

@Edent FYI, you have a couple of different misspellings of 'Guardian' in the article: 'Gaurdian', 'Grauniad' and 'Guarrdian'.

I agree with the article though; URL shorteners are annoying at best, and an attack vector at worst...
The only use I've had for them were in my console-based chat client, where I would display them alongside the full URLs because at that time it didn't support clickable URLs when the URL was column-wrapped. But the shortened URL therefore was intended to be short-lived, entirely under my control, and not intended to be public-facing.

@Edent this argument makes a lot of sense, but it feels pretty essential to have shortened links for cases where people need to learn of a URL from a non-web media. I’m not sure this is really specific to short-linking so much as just recognizing that link rot is real?
@Edent
I wrote and hosted my own link shortening service.
When it became unnecessary I let it lapse.
Yeah, whups.
@Edent Great article and good points! Slightly related, I wonder if The Guardian is hoping GU would buy the domain 👀 https://en.wikipedia.org/wiki/GU_(retailer)
GU (retailer) - Wikipedia

@Edent In a sense, all domain names are vulnerable, whether or not there's a URL shortener. The @arks_org solution for persistent object links is URLs for which the domain is "identity-inert". Instead a globally unique object identity is carried in the URL path.

Organizations come and go. So naturally preservation is helped by making it easy to move objects between different archival "homes" in succession (and/or in parallel).

@Edent

Well, i've owned http://GuardianNews.co.uk for over a decade.

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