🆕 blog! “Never use a URL shortening service - even if you own it”

The Guardian launched its online adventures back in 1999. At some point, they started using the name "Guardian Unlimited". Hey, the dot com boom made us all do crazy things! As part of that branding, they proudly used the domain GU.com Over time, the branding faded and GU.…

👀 Read more: https://shkspr.mobi/blog/2023/02/never-use-a-url-shortening-service-even-if-you-own-it/

#guardian #hyperlinks #newspapers #url #web

@Edent this argument makes a lot of sense, but it feels pretty essential to have shortened links for cases where people need to learn of a URL from a non-web media. I’m not sure this is really specific to short-linking so much as just recognizing that link rot is real?