Ex-Amazon employees on the almost impressively cynical way Amazon smile started:

@mrzaius @uliwitness question: why is this bad? Some people I know would say this shows capitalism is compassionate. They’d argue that amazons motivation is irrelevant and the out come of the charity receiving anything is good.

So what’s bad here, other than just being judgy about why they’re doing it.

@jiva @mrzaius @uliwitness I am with you on this.

If this program benefitted small charities that do not possess large donation machinery and that would have otherwise received less if not for AmazonSmile, I am pleased to hear it.

I think the truth of the program's origin should be known, but I can see the positive side here - even if Amazon did it ultimately for cynical reasons.

@msw @jiva @mrzaius @uliwitness It seems to me that if those Reddit posts are accurate, Amazon created this program purely out of self-interest.

Perhaps a word choice that is too harsh on my part?

I am open to that.

I suppose that, at the end of the day, it does not matter much how it is defined.

If small charities got paid, I am not going to knock Amazon for that.

Sad to see AmazonSmile go then, I guess... as those charities may not receive what they did before.

@adamjcook @jiva @mrzaius @uliwitness ah, I see. I'm not used to seeing "cynical" as the contrast against "altruism".

I am skeptical that altruism exists in humanity (https://plato.stanford.edu/entries/altruism/), and it's _definitely_ not how corporations operating in a capitalist system tend to operate.

I think that "enlightened self-interest" is generally more reliable behavior to expect than altruism.

But I wouldn't call that cynicism. Just reality (based on my personal, biased, flawed perspective).

Altruism (Stanford Encyclopedia of Philosophy)

@msw @jiva @mrzaius @uliwitness Gotcha! 😉

I can get onboard with that.

@msw
I got tons of time for this philosophy, but I do think it's only tangentially related exactly what motivations are deep in our hearts.

Practically speaking, there are plenty of companies who, whether or not it's a "cynical calculation" on some level, have departments dedicated to giving back in a way that actually costs the company.

There is an important difference.
@adamjcook @jiva @mrzaius @uliwitness

@msw
What I see is a company whose leadership is so laser-focused on profit profit profit that their poor employees, who are human beings, aren't able to demonstrate any kind of compassion without first showing categorically that it won't compromise on Amazon's exploitation and domination if the market.
@adamjcook @jiva @mrzaius @uliwitness

@adamjcook @msw @jiva @mrzaius @uliwitness
The problem is that the motivation limits the program strongly.

Amazon is using the possibility of getting a tiny amount of money to some charity to shape user behaviour (use inferior Amazon internal search. Google might not be much better, but specialized search engines are).

Now as the employees say the charities are completely irrelevant to the program. So they should be for you when it comes to evaluating it.

@yacc143 @adamjcook @jiva @mrzaius @uliwitness I don't think anyone said that the charities were irrelevant.

@msw @adamjcook @jiva @mrzaius @uliwitness

Then read the reddit posts.

“because giving to charity isn't the point of the overall program”

It's like patting yourself about buying a Tesla helping the CO₂ situation on the planet.

While Tesla selling their CO₂ credits to “more traditional carmakers” so they could continue to build gas guzzling SUVs for many years after these were politically forbidden. While making Tesla survive.

It's an unplanned for side effect, nothing more.

@msw @adamjcook @jiva @mrzaius @uliwitness Yup, to me the real cynical part is grown people still not knowing multinational are not about giving moral/consistency any shit. They'll do charity or burn humans industrially, whatever, as long as there is profit to be made or a markets to secure.

@otyugh

So what are you going to do with that knowledge? Shrug your shoulders and say "hey that's what the world is, why are you idiots bothering you call them out" and go about your day, secure in your grown-up knowledge that they're happily and freely burning the world and exploiting their fellow humans?

@msw @adamjcook @jiva @mrzaius @uliwitness

@msw @adamjcook @jiva @mrzaius @uliwitness because

• they get to pay less money to Google
• they get to pay fewer taxes

is being sold to the public as “smile” and “look what we’re doing to help charities”. They’re whitewashing a cost-saving measure (which perverts the law, to boot) as “goodwill”.

I think “cynical” is spot on. Is it the worst they’ve done? No, there’s plenty more. But is it a good thing? No.

@chucker @msw @jiva @mrzaius @uliwitness Sure. To be clear, I am not ignoring the tradeoffs and the corporate tax issues.

I am just looking at it from an extremely simplistic perspective... small charitable organizations and non-profits received some money that they would not have otherwise.

I am happy for those organizations that benefited.

@adamjcook @jiva @mrzaius @uliwitness I got into Amazon smile by way of my local judo club. Very small non profit. At the time I had already been using Amazon.com for most of my commoditized purchases, so no behavior change on my part. A couple hundred bucks in donations later, and the judo club can buy some uniforms for kids who can't afford them.
@jiva @mrzaius @uliwitness while it may have been a semi evil intent, it's honestly kind of an ingenious hack. Don't pay Google AND do some good. I'm really disappointed the program is ending.

@cinja @jiva @mrzaius @uliwitness They complain it didn't have enough impact, but they didn't advertise it enough. Didn't keep reminding people the donations only happened if you used the "smile.amazon.com" domain.

And if their goal was to help small charities, I think they failed there, too. Probably most people picked a big charity they were familiar with rather than research smaller local ones.

@jack_of_sandwich @jiva @mrzaius @uliwitness I think you're spot on with all those observations. Not arguing that it was a shady move. I am still disappointed that the program is ending and ended up being revealed for what it was. My kids school (a charter school) got double benefit from it -- teachers would have supply wish lists, and when people would use smile, the teacher got the supplies, and the school also got some additional funding .

@jiva @mrzaius @uliwitness because their messaging is about being compassionate and actually giving of their own money when really what they're trying to do is use you to make money.

How about this: You have some items around your house that you really want to throw in the trash or take to goodwill or something but your friend says that they'll deal with it for you. What they actually do is sell them on craigslist and make a tidy profit, but they never share that information with you. So you keep giving them stuff thinking that they're just being altruistic and helping you get rid of things that you don't want anymore - And they are, but they are leaving out the whole minor detail that they're profiting off your stuff. Immoral? No. The sort of thing a friend would do? Definitely not.

@mav @mrzaius @uliwitness I seriously, 100% would not complain if a friend did this. In fact, if you have some time and want to do this for me, I literally would pay you to do that. I would benefit from having the crap out of my house and he would benefit from the money he’d make doing it. Sounds good. When will you come by to pick up my junk?

@mav @mrzaius @uliwitness what it sounds like to me is this amazing hack. The developers came up with a way to trick Amazon into giving to charity by taking money from another company that invades our privacy. Sounds like some damn awesome grass roots doing good inside a generally unjust system. Good on them.

Like, you folks shouldn’t be mad at this. You should be laughing, along with the people who came up with it.

@jiva @mrzaius @uliwitness yeah they lied to us for 10 years to psychologically influence how we did things and serve us ads but sure I guess that's just fine ☹️
@mav @mrzaius @uliwitness so… you’re mad someone tricked you into giving money to charity?

@jiva @mrzaius @uliwitness You're not going to get it no matter how I explain it so why am I bothering.

Motivation matters, kindness matters, empathy matters, and to be deceived into thinking something kind was being done when instead I was just being deceived into generating more profit for Amazon pisses me the fuck off.

Anyway, perhaps consider empathy. You need some.

@mav @jiva @mrzaius @uliwitness He's also ignoring the fact that they're killing the program in his eagerness to gush about Amazon. Reminds me of the fake Amazon employee accounts they used to have on Twitter who were constantly trying to twist shitty Amazon behavior into something good.
@jiva @mrzaius @uliwitness I can't help but think this is exactly how we get to the Torment Nexus, because some group of developers thought they were doing us a favor
@mav if this is your torment nexus, I think you need to adjust your definition of torment.
@mav @mrzaius @uliwitness I mean, if that really matters, you know you can give the charity money directly.
@jiva @mav @mrzaius @uliwitness I refuse to be psyched about getting lied to and manipulated. Please stop licking boots

@jiva @mrzaius @uliwitness Amazon is a criminal corporation, predatory and monopolistic, profits over humanity and society.

This cynical greed-driven charity cost savings plan is just one more example of the negative impact of Amazon on human society, and the fact that #Amazon is cutting it out is further proof of that

@jiva @uliwitness Not all aspects of it are - Just interesting seeing the internal politics around it and the seeming lack of a real altruistic intent at its creation.

Edited to add: And where that trips them up from a UX angle, where users have to quite consciously edit URLs to make it all work.

@jiva @mrzaius @uliwitness Capitalism is almost never compassionate, but there are people in capitalist organizations who are. My take on this is that people saw an opportunity to take money from Google, give a cut of it to charity, have the company look good and still make more money. But they only got to do it because the result was that Amazon made more money.
@jiva @mrzaius @uliwitness Well, if at base it's related to cost savings, there's nothing in the incentives or motives that ensures the happy accident of charity rather than, say, a different route for capturing those sales without Google. That is, in this case that route went charity, but the incentives are as likely to produce non-altruistic outcomes, and those outcomes might be good, bad, or neutral in terms of social benefits.
@jiva @mrzaius @uliwitness Not that I'm particularly worked up about it, mind you. Just laying out the case.

@jiva Probably because there is no compassion in exploiting a government policy. The purpose here is not charity, it is just a side effect, and in the same moment the same capitalist system finds a more effective (profitable) tool which coincidentally doesn't involve charity, it will just adopt the new one. I see no morality, nor compassion, just very clever hacks

@mrzaius @uliwitness

@jiva

I'd recommend reading Winners Take All by Anand Giridhardas.
It highlights the very real harms that charity serves to cover up.

Additionally, charity models exist because of increased wealth inequality and lower taxes: we wouldn't need charities if governments were providing adequate social security.

Private charity systems mean lower public accountability for what the money is being used for.

@mrzaius @uliwitness

@jiva
well that idea about compassion is exactly what these former employees dispel, comprehensively. Amazon uses their customers' compassion because it makes them money. If it made them money, they would also happily ruin those non-profits. Actually, mqybe they do, but they wouldn't talk about it, of course.

That's not compassion, that's pragmatism, leading to one positive externality, which they're milking for PR.
@mrzaius @uliwitness

@mrzaius

So it was never about doing good at all.

I'm surprised that I'm surprised by this.

@mrzaius I'm kind of impressed by that degree of cold bloodedness. That takes real James Bond villain dedication.
@mrzaius @drwho "James Bond villain dedication" i dunno, this kind of thing is taught in business school #itgetsworse
@collette @mrzaius Never did business school, so I'll take your word for it.
@drwho @mrzaius it's an example of affiliate marketing. It is impressive. It's worth studying! It is an online adaptation of something that once happened through personal networks: Think Amway, Avon, Tupperware.

@mrzaius

so amazon smile supposedly started as a way to avoid paying google for search traffic

which sounds exactly like the kind of cold, soulless, mercenary thing amazon would do

except that google doesn't get paid for regular search results, they only get paid for ad clicks

and if amazon doesn't want to pay for ad clicks, then amazon could just stop running ads

and amazon is ending the program, but google still exists, so if avoiding google was the reason, then why stop the program?

sorry, this story doesn't add up

@anildash

@ares @mrzaius @anildash

This was kind of common knowledge when smile launched(I think Amazon even said it publicly) so it’s a little surprising to see it being argued

Common flow is google search > Amazon ad > purchase. I imagine they tested not running those ads and found they missed out on a % of sales. Smile let them shift user behavior w/o missing any potential rev. Best guess is that shifting users to the app became more important and smile not beneficial there.

@ares @mrzaius @anildash Yeah, there's a bit of 2 + 2 = 5 happening in this story. The stuff about paying Google is weird, but the basic outline is right.

If you're amazon, the problem is being reliant on Google for your traffic. What happens if tomorrow Google decides to house your results?

A lot of online vendors have this problem, but Amazon is big enough to do something about it. Encouraging more users to start their shopping at amazon.com is a win all by itself.

@tob @ares @mrzaius @anildash Ironically, I don't remember coming to Amazon via Google until relatively recently, when Amazon's search started to get so bad that I'd fail to find something there, then do a web search and discover that they actually do sell it.

Fixing that seems like it would be a better way to ensure people come in through the front door.

@masto @ares @mrzaius @anildash To be fair, out-performing Google on search seems very unlikely.
@ares @mrzaius @anildash This suggests Google was/is being paid for placements that aren't disclosed as ads. If so, that calls for a serious investigation.
@ares @mrzaius @anildash My.impression is that Google detects when a search term is likely looking for a product and gives the first few results, one each, from Amazon, Walmart, and a few other big or product-domain-specific stores. This is almost surely not organic pagerank...

@dalias @mrzaius @anildash

only way amazon pays google is if amazon intentionally bought ads

google doesn't just send unsolicited invoices to companies

if amazon doesn't want to pay google, they don't need a charity scheme, they can just, you know, stop buying ads?

and @tob, you're probably on to something here, it's not about paying google at all, it's about training shoppers to start their search on amazon

that way shoppers don't ever even see alternatives from competitors

that aligns much better with the facts

@mrzaius I mean, I'm not surprised that it wasn't fundamentally about doing good. I'm just surprised that it wasn't about doing something awful, either!

(Cost neutral is curious. I wonder why they didn't want it to be profitable?)

@Quinnypig this is the most “I’ve been in the industry too long” moment for me. I literally sipped my beer and said, “yup, that makes sense”

@mbbroberg @Quinnypig I can’t actually get upset at this? Amazon figuring out a way to direct ad money away from Google and towards charities is clearly a win for humanity, whatever the motivation.

That they’re now killing it, on the other hand…

@mikemacleod @Quinnypig I can understand why you’d be upset if you thought it was based on altruism. We’ve been around too long.
@mbbroberg @Quinnypig it shows in my knees and my vibes.
@mikemacleod @Quinnypig I feel seen (and I have a PT routine for the former if you need it too)
@mrzaius 'for charity' is starting to sound alot like 'thoughts and prayers' also most charities are scam.
@mrzaius last time I gave $ to one of the big charities, Red Cross, it was for the earthquake in Haiti. There have since been multiple reports that the Red cross never gave any resources for the recovery. https://www.propublica.org/article/how-the-red-cross-raised-half-a-billion-dollars-for-haiti-and-built-6-homes
How the Red Cross Raised Half a Billion Dollars for Haiti ­and Built Six Homes

Even as the group has publicly celebrated its work, insider accounts detail a string of failures

ProPublica